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CASE STUDY - B2C EDUCATION

Customer Perception: Students of Schools in France

For one of their clients in the education sector, a top-tier consulting firm needed to launch a study in France aimed to reach 300 respondents (B2C) who were students at a Design School and seven of their closest competitors.

Customer Perception Students of Schools in France

Key Results

6 mins

Length of Interview (LOI)

42%

Completion Rate

8 Days

Field Time

419

Number of Respondents (N)

<1%

Incidence Rate (IR)

7

Targeted Quotas

Key Challenges

For one of their clients in the education sector, a top-tier consulting firm needed to launch a study in France aimed to reach 300 respondents (B2B) who were students at a Design School and seven of their closest competitors. 


 

Objectives of this Study

  • Determine the criteria and the factors that influence the choice of a school.
  • Measure the level of satisfaction with the education/ experience received.
  • Understand the level of success in securing a job after graduation.
  • Run a competitive analysis against other schools.
Potloc Symbol in a circle

Potloc's Approach

Using Potloc’s social sampling technology, we targeted customers of their client and their main competitors across France.

Potloc deployed a campaign on Facebook and LinkedIn that targeted French respondents taking into account sociodemographic profiles, professions, level of education, etc. We surpassed the consultant's requirements and reach 119 additional respondents. We used targeted quotas to ensure an evenly distributed sample as per the client’s request:

  • Main school studied: N=30
  • Competitor A: N= 30
  • Competitors B,C & D: N=80
  • Competitor E: N=40
  • Competitor F: N=30
  • Competitor G: N= 60
  • Competitor H: N=30

Countries Covered

France_Flag

 

Social Media Platforms Used

Facebook_Linkedin_Potloc

 

“The team assigned to our account was very responsive and dedicated, Potloc delivered results on time while demonstrating their ability to target very niche respondents.”

Associate Consultant, Top Tier Consulting Firm.

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