CHALLENGE

L.E.K. wanted to identify new growth pools for skincare brands and investors.

Facial skincare brands have increasingly embraced “clinical” positioning anchored in science and efficacy. But L.E.K. needed to know: are clinical segments the only game in town? To help clients and investors, the team sought fresh evidence on consumer needs, routines, and loyalty across the US, UK, and France.

SOLUTION

L.E.K. chose Potloc to help run a behavioral segmentation study.

We surveyed 3,500+ skincare consumers across markets to help identify 8 consumer profiles. Each profile was linked to financial data like market size, annual spend, growth outlook, and more to give the study immediate commercial value. Our experts supported L.E.K. with survey optimization and localized adaptations that drove data quality. Potloc’s platform allowed L.E.K. to track data and run early analysis — streamlining the path to a client-ready report.

RESULTS

L.E.K. published a report that broadens current approaches in the beauty market.

The study confirmed the value of clinical consumers and revealed other attractive segments for brands and investors to target. By tying each segment to financial data, the study now helps L.E.K. and its clients evaluate assets, benchmark portfolios, and prioritize strategies. It also serves as a flagship thought leadership piece for new relationships across the beauty ecosystem.