Secure a sample that’s hard to fraud.

Data Quality Controls

Protect the integrity of your insights with multi-layered data quality checks by industry leaders, in-house experts, and AI.

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High-stakes missions need high-quality data — no do-overs.

Key benefits

Protect the integrity of your data pool.

HOLISTIC APPROACH

Data without a doubt.

 

At Potloc, we leave no stone unturned when it comes to the quality of your data. Our three-pronged approach chooses the right survey sources, optimizes the respondent experience, and employs 14 quality checks to surface only the cleanest insights.

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High-quality data should be table stakes. Get qualified respondents the first time around with Potloc, and keep the focus where it’s needed most — from analyzing your data to prepping for presentations. 
14
human and AI quality checks — before, during, and post-survey

EFFICIENT DELIVERY

More time for strategy.

High-quality data should be table stakes. Get qualified respondents the first time around with Potloc, and keep the focus where it’s needed most — from analyzing your data to prepping for presentations. 

TRANSPARENCY

No more black-box suppliers.

Get the visibility you deserve. Potloc’s data cleaning dashboard gives you in-depth reporting on the integrity of your sample — see why and how each respondent was qualified (or not). 

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INTEGRATIONS

The industry’s best fortresses against fraud.

We integrate with two leading tools to intercept bots, fraudsters, and duplicate respondents pre-survey — before they can compromise your sample. 
Our Sentry integration vets participants before they land on the survey.

From weeding out duplicates to catching inattentive respondents, and even addressing acquiescence bias, we ensure high-quality participants from the start.
Our integration with Research Defender allows us to control traffic and enhance the quality of our samples — creating a clean, efficient ecosystem for our clients. 

By leveraging Research Defender, we detect and exclude duplicate respondents, high-threat individuals, and inappropriate survey sources, maintaining our commitment to delivering the highest-quality samples.
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AUTOMATIONS & AI

Real-time cleaning for ready-to-explore data.

Next, our proprietary automations and AI clean your sample as it comes in so you can start digging into your initial results quickly and without hesitation.

These custom-built algorithms ensure the right people complete your survey and flag respondents who exhibit unacceptable attention and engagement levels by flagging speeders, gibberish, and incoherent or copy-pasted open-ended answers.

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HUMAN CHECKPOINTS

Data quality experts that catch all.

Finally, our data cleaning team’s discerning eyes review all remaining responses to leave no margin of error.

Our in-house experts detect more subtle patterns of subpar data that can sneak past algorithms, closely reviewing the all-important open ends for quality, relevance, and completeness.

The result? Only the best data factors into your conclusions.
See how Potloc accelerates your analysis
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The key criteria that made Potloc our first choice were: high quality of data collection, access to our target audience, and real-time updates and transparency on data collected.
Christopher Brown BW-1
Christopher Brown Partner at KPMG Ireland
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In-house experts

White-glove research support.

Navigate our intuitive platform with ease and get matched with a Potloc Market Researcher for bespoke guidance. We fuse the latest technology with expert, hands-on know-how, making surveys the smoothest part of your project.
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Latest resources

Your go-to source for staying ahead of the markets—uncover industry trends, expert insights, and survey wisdom.

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Frequently asked questions

Get the facts straight from our experts.

No, we believe in delivering only the best quality samples to our clients. Anytime you do a project with Potloc, we’ll weed out fraudsters and low-quality respondents, at no extra cost. 
You don't have to do anything to take advantage of our data cleaning process. 

Our team of survey experts will program the necessary quality checks into your survey prior to launch. Automated checks and artificial intelligence run automatically in the background while your survey is live.

Our iron-clad data cleaning approach safeguards the integrity of your survey insights at every stage:

Pre-survey

  • Weed out unqualified respondents from entering your survey
  • Identification of duplicate responses, professional survey takers, fraudulent respondents and respondents’ country of origin.
  • Identification of inattentiveness and acquiescence behaviors

In-survey

  • Attention checks
  • Coherence checks
  • Copy/Paste detection and words per minute computation for open-ends (OEs)

Post-survey

  • Open-ends quality assessment
  • Speeder detection
  • Processing of all quality measures implemented in-survey