Platform Overview
Fast-track your takeaways.
Breeze through your primary research on a powerful interface designed for high-speed, high-stakes missions. Use Potloc to quote, build, sample, collect, and analyze survey data with efficiency and ease.
The all-in platform to make surveys the simplest part of your missions.
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Hit the ground running with crystal-clear project feasibility, pricing, and timelines.
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Craft your questionnaire with prompt guidance from our in-house research experts.
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Reach the best B2B or B2C respondents for your survey, across industries and geographies.
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Safeguard your sample’s integrity with transparent, benchmark-setting defenses.
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Slash your analysis tenfold with instant insights and data visualization.
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Quote Builder
Hit the ground running with crystal-clear project feasibility, pricing, and timelines.
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Survey Creation
Craft your questionnaire with prompt guidance from our in-house research experts.
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Multi-Source Sampling
Reach the best B2B or B2C respondents for your survey, across industries and geographies.
See features -
Data Quality Controls
Safeguard your sample’s integrity with transparent, benchmark-setting defenses.
See features -
AI-Powered Analysis
Slash your analysis tenfold with instant insights and data visualization.
See features
DEEP DIVE
End-to-end survey technology, tailored to consulting and private equity
Quote Builder
Scope project feasibility effortlessly.
Tell us about your survey goals, and quickly get an estimate and concrete next steps based on survey feasibility, sample composition, pricing, and timeline.
Survey Creation
Design surveys with expert guidance.
Following research best practices, your dedicated Potloc team helps get your questionnaire created, optimized, translated, and launched in under 48 hours.
Multi-source Sampling
Reach quality audiences, quickly.
We smart-source respondents across industries and geographies, whether B2B or B2C. Hit the largest Ns or lowest IRs you need for your mission.
Data Quality Controls
Safeguard your sample’s integrity.
Potloc combines AI and human expertise to filter out fraudulent and disengaged responses before they can put your project at risk.
AI-powered Analysis
Dash to insights that make the cut.
Leverage a suite of smart analysis and visualization tools designed to help you dig deeper and faster. Instantly transform raw data into ready-to-share intel.
Meet your mandates.
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For Strategy Missions
Knock your client recommendations out of the park with timely, unique B2B and B2C insights. Keep your expertise a cut above the rest on any corporate project.
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For Due Diligence
Craft data-driven decisions across the PE investment lifecycle, from deal screening and origination to due diligence to portfolio monitoring.
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For Thought Leadership
Showcase your firm’s mastery over markets and be the first to report on emerging trends. Publish data-backed thought leadership reports that attract clients and fortify trust.
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Master any market
Whatever the industry or topic of your survey, we have the in-house experts and historical knowledge to move on it fast. Our decade of experience serving consulting and investment firms has resulted in institutional knowledge across sectors.
Consultants and investors raise the bar of their primary research with Potloc.
“The key criteria that made Potloc our first choice were: high quality of data collection, access to our target audience, and real-time updates and transparency on data collected.”
“Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched.”
“It was a pleasure working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed.”
“We've compared different providers over time... at some point we judge that the quality isn't there. That's where we've been quite pleased: the quality of data we receive from [Potloc].”
“Quick ramp-up, fast delivery, quality results, immediate adaptation after feedback.”
“Allows for precise targeting of individuals within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive dashboards that allow for a quick and thorough understanding of the data.”
“Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward.”
“Potloc is the perfect answer to our need to complement expert calls with a quantitative approach to support our team's investment strategies.”
“We appreciated the responsiveness of the team. Great dashboard interface for highlighting insights in a few clicks!”
Latest resources
Your go-to source for staying ahead of the markets—uncover industry trends, expert insights, and survey wisdom.
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Public Study2024Cask whiskey: A barrel of wealth
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July 5, 202414Financial services media highlights
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: Despite a strong economy, many Americans struggle financially. This summer, travelers face potential airline disruptions. China remains central to the global economy amid ongoing geopolitical tensions. The real estate market is tough, especially for affordable housing. Additionally, fast fashion and discount retail are booming, though ethical concerns linger. -
Public Study2024Global retail and brands at a crossroads in 2024
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June 24, 202413Healthcare media highlights
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: A US Supreme Court ruling upholds access to the abortion pill mifepristone. Medical trends are shifting toward work-life balance and holistic health. The Center for Medicare and Medicaid Services faces lawsuits amid regulatory changes. Insurance companies are rethinking their approach to costly weight loss drugs. Efforts to boost cybersecurity in rural hospitals are being made by both the government and tech companies. -
Public Study2023The rise of secondhand in France
