Ask the right way, right away.
Survey Creation
Get stronger insights by scripting, hosting, and launching questionnaires that follow the gold standards of market research.
A great questionnaire can be the difference between garden-variety responses and game-changing revelations.
Design surveys with expert guidance.
MEANINGFUL INSIGHTS
Get your targets talking.
It all starts with the right questions — Potloc experts stand ready to help you perfect the science of survey design.
Whether optimizing an existing draft or building from scratch, we’re here to ensure you get honest, engaged, and authentic responses that add value to your practice.
On tight consulting & PE timelines, there’s no room for do-overs.
Nail your research by asking the right questions right out of the gate.
TAILORED DESIGN
Catered for consulting & PE missions.
Survey success, by design.
Our survey optimization phase involves expert tweaks that set you up for more reliable insights.
- Include all questions needed to measure eligibility criteria and quotas.
- Write questionnaires that answer all your research goals, straight and clear.
- Weed out fraud and disengaged respondents with questions that check for attention and consistency of answers.
To improve survey completion rates and curb costs per interview, our market researchers quickly layer best-in-class respondent experience techniques into your questionnaire.
- Restrict the length of interviews, eliminating repetitive questions that prevent engagement drop-offs.
- Eliminate vague or complex questions, preventing confusion or irrelevant answers.
- Optimize the flow of questions and provide context, prompting clearer, more engaged answers.
Mission-tailored questionnaires.
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For Strategy Missions
Knock your client recommendations out of the park with fresh, unique B2B and B2C insights. Keep your expertise a cut above the rest.
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For Due Diligence
Make calculated decisions across the PE investment lifecycle — from deal screening and origination to due diligence to portfolio monitoring.
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For Thought Leadership
Showcase your firm’s mastery over markets and be the first to report on emerging trends. Publish data-backed reports that attract clients and fortify trust.
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White-glove research support.
Make surveys the smoothest part of your projects with the the rigor of our research experts and the speed of our AI-enabled tech.
Navigate our intuitive platform with ease as your dedicated Potloc team project-manages and problem-solves from start to finish.
Latest resources
Your go-to source for staying ahead of the markets—uncover industry trends, expert insights, and survey wisdom.
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Public Study2024Cask whiskey: A barrel of wealth
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July 5, 202414Financial services media highlights
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: Despite a strong economy, many Americans struggle financially. This summer, travelers face potential airline disruptions. China remains central to the global economy amid ongoing geopolitical tensions. The real estate market is tough, especially for affordable housing. Additionally, fast fashion and discount retail are booming, though ethical concerns linger. -
Public Study2024Global retail and brands at a crossroads in 2024
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June 24, 202413Healthcare media highlights
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: A US Supreme Court ruling upholds access to the abortion pill mifepristone. Medical trends are shifting toward work-life balance and holistic health. The Center for Medicare and Medicaid Services faces lawsuits amid regulatory changes. Insurance companies are rethinking their approach to costly weight loss drugs. Efforts to boost cybersecurity in rural hospitals are being made by both the government and tech companies. -
Public Study2023The rise of secondhand in France
