Public Study B2B Global 2024
The Future of Luxury
AI, sustainability concerns among consumers, and global economic fluctuations are transforming the luxury industry.
How can high-end brands plan ahead to stay ahead? Survey insights from 200 industry professionals point the way forward.
Survey details.
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2
weeks of fieldwork
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14
data quality checks for respondents
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200
qualified respondents delivered
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10
countries across 3 continents targeted
Luxury goods trends for 2024.
Embrace technological advancement.
There’s a rising focus on appealing to new customer demographics, particularly the younger generation, by leveraging technology and personalizing products.
Shift to a sustainable mindset.
The push towards a more environment-friendly approach encourages organizations to prioritize sustainable sourcing, choosing quality suppliers, and manufacturing processes.
Redesign value chains.
Value chain transformation is imminent in the luxury industry. Some practices the industry will see push through include choosing materials that require additional expertise, comparing local versus international operations, and investing in research and development.
Our team.
Alexis Ressy
GLOBAL ACCOUNT MANAGER, KPMG
alexis.ressy@potloc.com