Thought Leadership
Publish insights that turn heads.
With a decade of experience helping firms source proprietary insights and share data-backed reports, Potloc’s all-in survey platform drives visibility and credibility in service of your marketing and business development goals.
The Potloc Edge
Be the authority on your markets of interest.
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Strengthen your reputation with unique, robust insights.
With thought leadership, there’s no margin of error. Whatever your target industry, Potloc helps surface robust, reliable insights on any industry or niche, so you can confidently publish reports that showcase your expertise.
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Publish when it matters most.
Potloc moves at the speed of consulting, helping you be the first to spot trends and strategize for changing market dynamics. Our smart sampling engine, data quality controls, and AI analysis tools allow you to pull swift insights that outpace the competition.
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Skip the legwork with proven research partners.
Say goodbye to cumbersome fieldwork. We’ve been handling survey admin and best practices for top consulting firms for over a decade. From survey design to data analysis, breeze through with end-to-end oversight from market research experts.
METHODOLOGIES
Custom research support for your thought leadership needs.
From doing a MaxDiff analysis to getting NPS, or even figuring out the optimal research methodology for your report, you’ll have intuitive tools and expert guidance from start to finish.
- Brand awareness
- Key Purchasing Criteria
- Total Unduplicated Reach and Frequency (TURF) analysis
- Customer Journey Mapping
- Market segmentation
- Van Westendorp & Gabor Granger Methods
- Price Sensitivity Meter
- Monadic Pricing Test
- Net Promoter Score
- Brand awareness
- Brand perception
- Customer satisfaction
- Benchmarking & positioning
- Total Unduplicated Reach and Frequency (TURF) analysis
- MaxDiff Analysis
- Conjoint Analysis
Where 99% of the global top 20 consulting firms raise the bar of their thought leadership.
“The key criteria that made Potloc our first choice were: high quality of data collection, access to our target audience, and real-time updates and transparency on data collected.”
“Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched.”
“It was a pleasure working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed.”
“We've compared different providers over time... at some point we judge that the quality isn't there. That's where we've been quite pleased: the quality of data we receive from [Potloc].”
“Quick ramp-up, fast delivery, quality results, immediate adaptation after feedback.”
“What the team particularly liked about [Potloc’s analysis platform] was the ability to quickly filter data sets while looking at the output data. Specifically sorting by country, by industry or by size of the respondent’s company. This enabled us to really quickly digest the data sets and come to conclusions quicker than if we would have had to do that ourselves in Excel.”
“Allows for precise targeting of individuals within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive [analysis tools] that allow for a quick and thorough understanding of the data.”
“Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward.”
“Potloc is the perfect answer to our need to complement expert calls with a quantitative approach to support our team's investment strategies.”
“We appreciated the responsiveness of the team. Great platform interface for highlighting insights in a few clicks!”
“We were incredibly impressed by the analysis capabilities that allow us to get into the meat of the storyline around the research very quickly. And It's been really neat to be able to chat with the AI Assistant to draw insights out of the data instantly.”
“Potloc is extremely efficient on the survey programming aspect, and indeed managed to collect our full sample in a short amount of time as promised. We used Potloc to analyze the data, [which] helped us gain a lot of time as we didn't need to prepare an analysis file.”
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Hit the ground running with crystal-clear project feasibility, pricing, and timelines.
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Craft your questionnaire with prompt guidance from our in-house research experts.
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Reach the best B2B or B2C respondents for your survey, across industries and geographies.
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Safeguard your sample’s integrity with transparent, benchmark-setting defenses.
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Slash your analysis tenfold with instant insights and data visualization.
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Quote Builder
Hit the ground running with crystal-clear project feasibility, pricing, and timelines.
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Survey Creation
Craft your questionnaire with prompt guidance from our in-house research experts.
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Multi-Source Sampling
Reach the best B2B or B2C respondents for your survey, across industries and geographies.
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Data Quality Controls
Safeguard your sample’s integrity with transparent, benchmark-setting defenses.
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AI-Powered Analysis
Slash your analysis tenfold with instant insights and data visualization.
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Stay ahead of the market with sector-specific insights.
Latest resources
Your go-to source for staying ahead of the markets—uncover industry trends, expert insights, and survey wisdom.
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PUBLIC STUDY2024Public Perceptions on Parasports
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IndustryBriefingOctober 21, 202421Healthcare industry highlightsThe Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
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