Thought Leadership

Publish insights that turn heads.

3D Element Thought Leadership

With a decade of experience helping firms source proprietary insights and share data-backed reports, Potloc’s all-in survey platform drives visibility and credibility in service of your marketing and business development goals.

QUOTE A SURVEY TALK TO AN EXPERT

The Potloc Edge

Be the authority on your markets of interest.

  • ShootingStar

    Find unique primary insights.

    Go deeper than generic secondary sources, but faster than traditional survey solutions. Sharpen your competitive edge with freshly sourced, novel data that highlights your expertise and drives new business, whatever your target industry.

  • ChartPolar

    Zoom in or out.

    Whatever the topic of your thought leadership, target ultra-niche audiences or track global shifts. Potloc’s multi-source sampling, data quality controls, and AI analysis tools work in tandem to pull swift, precise data that drives your expert reputation. 

  • Headphones

    Get hands-on research support.

    Say goodbye to cumbersome fieldwork and embrace effortless research with end-to-end oversight. Your dedicated research experts guide you from your first survey question to the final chart export.

    View our collaborative studies.

METHODOLOGIES

Custom research support for your thought leadership needs.

No need to master market research — that’s what we’re here for. 

From doing a MaxDiff analysis to getting NPS, or even figuring out the optimal research methodology for your report, you’ll have intuitive tools and expert guidance from start to finish.
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Some of the methodologies we support you with include:
  • Brand awareness 
  • Key Purchasing Criteria 
  • Total Unduplicated Reach and Frequency (TURF) analysis 
  • Customer Journey Mapping
  • Market segmentation
Some of the methodologies we support you with include:
  • Van Westendorp & Gabor Granger Methods
  • Price Sensitivity Meter
  • Monadic Pricing Test
Some of the methodologies we support you with include:
  • Net Promoter Score 
  • Brand awareness
  • Brand perception 
  • Customer satisfaction
  • Benchmarking & positioning
  • Total Unduplicated Reach and Frequency (TURF) analysis
Some of the methodologies we support you with include:
  • MaxDiff Analysis
  • Conjoint Analysis
Qualitative proof

Where 99% of the global top 20 consulting firms raise the bar of their thought leadership.

Christopher Brown BW-1
Christopher Brown Partner
KPMG Ireland

“The key criteria that made Potloc our first choice were: high quality of data collection, access to our target audience, and real-time updates and transparency on data collected.”

Arne Junker BW-2
Arne Junker Partner
Kearney

“Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched.”

Emilie Dubuc BW-2
Emilie Dubuc Director
AlixPartners

“It was a pleasure working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed.”

Grégoire Tondreau BW-1
Grégoire Tondreau Senior Partner
Roland Berger

“We've compared different providers over time... at some point we judge that the quality isn't there. That's where we've been quite pleased: the quality of data we receive from [Potloc].”

Serkan Somer BW-2
Serkan Somer Principal
Arthur D. Little

“Quick ramp-up, fast delivery, quality results, immediate adaptation after feedback.”

Olivier Salomon BW-1
Olivier Salomon Partner & Managing Director
AlixPartners

“Allows for precise targeting of individuals within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive dashboards that allow for a quick and thorough understanding of the data.”

Liam Lynch BW-1
Liam Lynch Partner
Studio VC

“Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward.”

Anonymous 2-1
Senior Associate Top 3 Global PE Firm

“Potloc is the perfect answer to our need to complement expert calls with a quantitative approach to support our team's investment strategies.”

Anonymous 2-1
Investment Manager Top 3 Global PE Firm

“We appreciated the responsiveness of the team. Great dashboard interface for highlighting insights in a few clicks!”

  • Hit the ground running with crystal-clear project feasibility, pricing, and timelines.

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  • Craft your questionnaire with prompt guidance from our in-house research experts.

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  • Reach the best B2B or B2C respondents for your survey, across industries and geographies.

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  • Safeguard your sample’s integrity with transparent, benchmark-setting defenses.

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  • Slash your analysis tenfold with instant insights and data visualization.

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INDUSTRIES

Stay ahead of the market with sector-specific insights.

Whatever the industry, we’ve surveyed it. Our deep experience working with consulting partners has resulted in institutional knowledge across domains. As unique as your project seems, we have the experts and historical knowledge to move on it fast. 
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