Potloc is built exclusively for consulting firms and private equity teams to streamline the entire survey research process with AI speed and expert rigor.
See how it works:
Survey creation.
Multi-source sampling.
- During collection, the platform provides visibility into timelines, the length of interview (LOI), and progress toward meeting specific demographic or firmographic quotas.
- A multi-source sampling methodology is used to increase reach and ensure the selection of high-quality respondents.
Data quality controls and transparency.
- The platform provides global and source-level quality metrics, including survey frequency and disqualification rates.
- Automated technical checks identify potential fraud, such as duplicates, high-threat activity, or incoherent responses.
- A score-based system ranks respondents and identifies those requiring manual review to ensure they meet the project's standards.
Real-time data access and AI analysis.
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Users can track insights in real-time using three primary analysis tools:
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AI Assistant: Allows users to query data naturally to summarize insights or test hypotheses.
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Cross-tabs: Enables users to cross-reference questions, filter data, and automatically calculate significant differences.
- Detailed Results: Allows for a deep, question-by-question analysis filtered by key variables.
Collaboration and exporting.
