Why Potloc
Raise your bar for survey research.
The demanding nature of your work requires better than the delays, do-overs, and headaches of traditional survey solutions. Potloc is the no-compromise choice tailored to the speeds and standards of global consulting and private equity firms.
How the world’s decision-making powerhouses streamline their survey research.
“The key criteria that made Potloc our first choice were: high quality of data collection, access to our target audience, and real-time updates and transparency on data collected.”
“Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched.”
“It was a pleasure working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed.”
“We've compared different providers over time... at some point we judge that the quality isn't there. That's where we've been quite pleased: the quality of data we receive from [Potloc].”
“Quick ramp-up, fast delivery, quality results, immediate adaptation after feedback.”
“Allows for precise targeting of individuals within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive dashboards that allow for a quick and thorough understanding of the data.”
“Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward.”
“Potloc is the perfect answer to our need to complement expert calls with a quantitative approach to support our team's investment strategies.”
“We appreciated the responsiveness of the team. Great dashboard interface for highlighting insights in a few clicks!”
The Potloc Edge
Fit for high-speed, high-stakes missions.
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Rapidly find the right respondents.
Potloc samples with unmatched reach and precision for consultants and investors who have no room for error. Survey consumers and professionals from any industry, globally.
Go from an initial quote to a 100% fresh, verified sample in under 3 weeks.
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Pull deeper insights in seconds.
Instantly uncover what’s buried in thousands of responses. Our AI analysis tools help you manipulate data in seconds, auto-generate key insights, and zoom into your target profiles.
Outpace the competition by extracting deeper, richer intel.
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Let us do the legwork.
Our technology is accompanied by end-to-end project management and integrated research guidance. Your Potloc team keeps your survey on track and in line with best practices.
Stay in the loop while unlocking time for other mission-critical work.
Our data speaks volumes.
No. of robust data quality checks your sample goes through before it’s delivered
Meet your mandate.
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For Strategy Missions
Knock your client recommendations out of the park with fresh, unique B2B and B2C insights. Keep your expertise a cut above the rest for any assignment.
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For Due Diligence
Make data-driven decisions across the PE investment lifecycle, from deal screening and origination to due diligence to portfolio monitoring.
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For Business Development
Showcase your firm’s mastery over markets and be the first to report on emerging trends. Publish data-backed thought leadership reports to attract clients and fortify trust.
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METHODOLOGIES
Conduct research that directly answers your business problems.
From doing a MaxDiff analysis to getting NPS — or even figuring out the optimal research methodology for your needs, you’ll have intuitive tools and expert guidance from start to finish.
Some of the methodologies we support you with include:
- Brand awareness
- Key Purchasing Criteria
- Total Unduplicated Reach and Frequency (TURF) analysis
- Customer Journey Mapping
- Market segmentation
Some of the methodologies we support you with include:
- Van Westendorp & Gabor Granger Methods
- Price Sensitivity Meter
- Monadic Pricing Test
Some of the methodologies we support you with include:
- Net Promoter Score
- Brand awareness
- Brand perception
- Customer satisfaction
- Benchmarking & positioning
- Total Unduplicated Reach and Frequency (TURF) analysis
Some of the methodologies we support you with include:
- MaxDiff Analysis
- Conjoint Analysis
Master any market.
Whatever the industry, Potloc helps you pull fresh, unique B2B and B2C survey insights on your tightest timelines.
Our decade of experience working with consulting firms and investment funds means that no matter the focus of your project, we have the in-house experts and historical knowledge to move on it fast.
Latest resources
Your go-to source for staying ahead of the markets—uncover industry trends, expert insights, and survey wisdom.
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Public Study2024Cask whiskey: A barrel of wealth
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IndustryBriefingJuly 5, 202414Financial services media highlightsThe Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: Despite a strong economy, many Americans struggle financially. This summer, travelers face potential airline disruptions. China remains central to the global economy amid ongoing geopolitical tensions. The real estate market is tough, especially for affordable housing. Additionally, fast fashion and discount retail are booming, though ethical concerns linger. -
Public Study2024Global retail and brands at a crossroads in 2024
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IndustryBriefingJune 24, 202413Healthcare media highlightsThe Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: A US Supreme Court ruling upholds access to the abortion pill mifepristone. Medical trends are shifting toward work-life balance and holistic health. The Center for Medicare and Medicaid Services faces lawsuits amid regulatory changes. Insurance companies are rethinking their approach to costly weight loss drugs. Efforts to boost cybersecurity in rural hospitals are being made by both the government and tech companies. -
Public Study2023The rise of secondhand in France