Public Study B2C APAC, AMER, EMEA 2021

Consumption Patterns Post-Covid-19

In our second edition of this study in partnership with Roland Berger, Potloc surveyed 2,200 consumers across 21 cities in 12 countries around the world to get their insights about their shopping behaviors post-COVID-19.

Partnership summary

Roland Berger, a leading consulting firm, wanted to understand the impacts of COVID-19 on people's expenses and buying habits to identify emerging consumer trends. 

To conduct this survey, Roland Berger partnered with leading survey provider, Potloc, to conduct a global interview of 2,200 individuals across 12 different countries on their attitudes after COVID-19.

With the help of Potloc, Roland Berger was able to publish their primary research findings into an authoritative report and further establish themselves as leaders in the field.

Key figures from the survey

  • 67%

    of post-COVID customers expect quality from the brands that they use.

  • 37%

    of consumers spent more money on food and home life basics and plan to continue to do so.

  • 32%

    of consumers are frequenting smaller, physical stores more than they did pre-pandemic.

Key trends for businesses post-COVID 19

1

Health and safety measures are key priorities for consumers to go back to brick-and-mortar stores

Chart of what would bring shoppers back in store.
Promotions and vouchers 40%, high hygiene standards and air purifiers 37%, face mask enforcement 36%, limits on store visitors 27%, cashless payments 19%.
Vaccinations, safety measures (such as strict hygiene standards and face masks) and less crowded stores remain key drivers to bring consumers back to physical shopping.
2

Online shopping is driven by basics –with free shipping as an essential part of the experience

33% of respondents say they have increased their online shopping.
Bar chart comparing physical and online shopping frequency: 33% shop online more often than before versus 9% in store, while 37% shop in store less often.
Consumers tend to shop online more frequently, especially when free delivery and free returns are available. About a third of respondents would step up their online shopping frequency in return for guaranteed delivery times or same-day delivery. 
3

Vaccination is pushing social life and travel plans

43% of vaccinated individuals are planning to start socializing again.
Bar chart of post-vaccination plans: meeting friends 43%, going to restaurants 35%, international travel 30%, domestic travel 26%, museums and theatres 23%, sightseeing 17%, in-store shopping 16%.
The vaccinated are eager to enjoy social life again – going out and meeting friends, eating at restaurants, visiting museums/theaters and going sightseeing.

About Roland Berger

Roland Berger is a consulting firm that helps companies make better decisions about their customers. They focus on understanding the lifetime value of each customer—from the moment they become a target to when they leave. By diving deep into sophisticated metrics, they optimize resources across their diverse customer base, ensuring better business outcomes.

About Potloc

Potloc is the all-in survey platform where the world's leading consulting and private equity firms transform survey questions into strategic revelations. With unrivaled sample quality, AI-powered analysis, and end-to-end research management, we’ve helped 500+ global firms collect dynamic market insights from 343M+ consumers and professionals across industries and geographies. Tailored for high-speed, high-stakes missions, Potloc surfaces competitive data points to drive corporate strategy, due diligence, pre-due diligence, portfolio monitoring, and marketing.

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Mother and daughter wearing face masks on a shopping mall escalator, opening the Roland Berger x Potloc study on post-COVID consumption.
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