Public Study B2B Ireland 2024
Cask whiskey: A barrel of wealth
Are we living in a whiskey renaissance? KPMG Ireland, Whiskey Wealth Club, and Potloc partnered up to share survey insights on cask whiskey as a booming alternative investment.
Distilling the investment potential of cask whiskey
Currently valued at an impressive $70 billion, and with projections set to soar to $125 billion by 2032, the whiskey industry is not just fermenting fine spirits — it's distilling golden opportunities for savvy investors.

Gaspard Delcroix
Senior Sales Director at Potloc

Christopher Brown
Partner at KPMG Ireland
Sampling details
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200
respondents surveyed
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3
continents targeted
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10
types of data quality checks
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6
field time, in days
Whiskey investment trends in 2024
A toast to a rising alternative asset
Bridging the knowledge gap
Winning whiskey styles revealed
Our team
Gaspard Delcroix
SENIOR SALES DIRECTOR, POTLOC
gaspard.delcroix@potloc.com
Alexis Ressy
GLOBAL ACCOUNT MANAGER, KPMG
alexis.ressy@potloc.com
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