PUBLIC STUDY US B2B 2025

Investing in healthcare

Following tariff-related uncertainty, the healthcare private equity investment landscape is expected to be shaped by a mix of optimism and caution. Stax and Potloc surveyed 200 healthcare PE investors to decode deal flow in 2025.

Healthcare investors are navigating tariff uncertainty with optimism.

Even in the face of tariff uncertainty and macroeconomic headwinds, most investors expect steady or increased deal activity. Attractive assets, long hold periods, and LP pressure are driving deployment, while diligence priorities are shifting toward pricing sensitivity, supply chain, and AI in hospital operations.

To gather these insights and support their clients, Stax chose Potloc’s survey platform to source these findings from 200 healthcare-focused PE investors in the US.

Darren Buskirk

Managing Director, Chicago at Stax

Jordan Adams

Senior Manager, Boston at Stax

Nam Nguyen

Managing Director, North America at Potloc

Survey details.

  • 200

    Healthcare-focused PE investors surveyed

  • 5

    firm tiers broken down by $AUM

  • 14

    data quality controls employed

  • 11

    days of fieldwork

The Potloc advantage.

  • Expert-led design.

    Potloc’s research experts strengthened Stax’s survey, refining questions, aligning on objectives, and ensuring they capture healthcare investors’ priorities with clarity and depth.

  • Quality that’s visible.

    From fielding to analysis, the process was seamless, supported by experts, and visible data sources and quality controls, enabling confident takeaways.

  • Speed to thought leadership.

     Using Potloc’s dashboard, the Stax team could analyze results in real time, explore different data cuts, and visualize insights instantly during the report creation phase.

Key trends.

1

Optimism expected to drive capital deployment.

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Confidence in healthcare deal flow and investment activity remains positive. On average, investors anticipate deploying about 6% more healthcare capital in 2025 compared to 2024.

2

Tariff uncertainty reshaping due diligence considerations.

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Tariffs have shifted diligence priorities, with investors focusing most on whether increased sourcing costs can be passed on to customers. Supply chain and cost tracing remain secondary to pricing sensitivity.
3

AI expected to play a role.

stax_investing-in-healthcare_graph3A
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A majority of investors expect AI to play a significant or very significant role in 2025 deal flow, with hospital operations software emerging as the leading investment area they see being significantly shaped by AI.

“The Potloc team was instrumental to each component of completing the survey. The team helped improve our survey design, ensured sound data quality, and was supportive every step of the way. Potloc's data dashboard enabled real-time data analysis and a seamless way to determine which data cuts to pursue for further investigation. The dashboard also allowed for different visualizations of the data, which was helpful for gathering thoughts as we pulled together our report. ”
Jordan Abrams BW
Jordan Abrams Senior Engagement Manager, Stax
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Our team.

Nam Nguyen 
MANAGING DIRECTOR, NORTH AMERICA
nam.nguyen@potloc.com 

Kickstart your next thought leadership survey.

With unmatched sample quality, time-saving analysis tools, and dedicated research experts at your disposal, Potloc is the go-to survey partner for PE & consulting firms.

Stax Healthcare Investor Survey 2025 Report Cover
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