Case study

Stax reinforces its healthcare investing expertise with Potloc.

Reading time
1 min
Words
Potloc
Published date
September 10, 2025

CLIENT
Consulting Firm

GOAL
Thought Leadership

INDUSTRY
Private equity
Healthcare

CHALLENGE

Stax wanted to distill changes in healthcare PE investments post-tariffs.

With tariffs clouding the outlook for 2025, Stax wanted to know how healthcare-focused PE investors in the US were responding: where they were putting capital, what sectors they were eyeing, and how diligence priorities were shifting. Stax needed proprietary data for a thought leadership report to guide client conversations and build new relationships.

Customer-story-stax_investing-in-healthcare_image1

SOLUTION

Stax chose Potloc to survey 200 PE investors with speed and clarity.

Potloc’s team sharpened the survey design, ensuring that key themes like capital deployment, diligence priorities, and AI adoption were captured effectively. Fourteen layers of data quality controls safeguarded the integrity of responses. With Potloc’s dashboard, Stax was able to analyze data in real time, test different cuts, and visualize findings — making it easier to surface actionable insights for the final report.

Customer-story-stax_investing-in-healthcare_image2

RESULTS

Stax published insights that strengthen and attract client relationships.

200 Healthcare-focused PE investors in the US surveyed

5 firm tiers broken down by $AUM

14 data quality controls employed

11 days of fieldwork

The report highlights investor optimism about capital deployment, the influence of tariffs on diligence, and the rising role of AI in healthcare. These findings didn’t just inform Stax’s current engagements — they also became a catalyst for building prospective client relationships by showcasing Stax’s authority in healthcare investing.

« The Potloc team was instrumental to each component of completing the survey. The team helped improve our survey design, ensured sound data quality, and was supportive every step of the way. Potloc’s data dashboard enabled real-time data analysis and a seamless way to determine which data cuts to pursue for further investigation. »
Jordan Abrams Senior Engagement Manager Stax

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Stax Healthcare Investor Survey 2025 Report Cover