Our reach.

How our proprietary supply reaches professionals and consumers across continents or down the block.

Potloc's Social Media Sampling.

Our proprietary sampling technology involves ad-based recruitment and delivers fresh respondents who care about your topic and provide higher-quality insights.

Potloc's B2C reach.

Includes our vetted partner network — and Yunite, our B2C community consisting of active consumers, engaged, rewarded, and quality-controlled to outperform traditional panels.

Potloc's B2B reach.

Includes our vetted partner network — and Opinova, our B2B community consisting of active decision-makers and niche experts, verified with LinkedIn and selfie-to-ID match.

Niche audience capacity.

A non-exhaustive view of specializations and narrow targets we activate through our supply engine.

Multi-source sampling engine.

We blend proprietary and vetted partner sources to secure the optimal respondent mix, maximizing reach while inherently reducing source bias.

Our Social Media Sampling technology.

We recruit respondents from their natural social media habitats, targeting based on demographics, behaviors, and interests to deliver more engaged responses.

Gen pop capacity. 

Reach values reflect actual delivered respondents on reference projects. Higher reach is achievable on extended field periods or with increased media spend.

Our B2C and B2B proprietary panels.

While many competitors rely on a single panel, we operate both B2C and B2B panels — and capture the same individual's perspective across personal and professional contexts.

A look at our panels.

Discover the demographic and firmographic profiles for both panels.

Potloc's data quality controls.

Every respondent — regardless of source — passes through Potloc's quality framework: pre-survey, in-survey and post-survey checks.