Potloc’s supply capacity book.

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Potloc
Published date
September 24, 2026

Potloc's supply is built on three respondent sources that let us reach any audience, any geography, any industry: our B2B and B2C proprietary panels, our proprietary Social Media Sampling technology, and a tightly vetted partner network. No respondent reaches your dataset unchecked — each methodology gets the controls that actually work on it.

Get a copy of our 2026 Capacity Book.

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Our reach.

How our proprietary supply reaches professionals and consumers across continents or down the block.

Potloc's Social Media Sampling.

Our proprietary sampling technology involves ad-based recruitment and delivers fresh respondents who care about your topic and provide higher-quality insights.

1B+ global virtual reach.

Potloc's B2C reach.

Includes our vetted partner network — and Yunite, our B2C community consisting of active consumers, engaged, rewarded, and quality-controlled to outperform traditional panels.

217M+ total B2C reach

49M+ NA

56M+ APAC

46M+ EMEA

15M+ LATAM

8M+ MEA

Potloc's B2B reach.

Includes our vetted partner network — and Opinova, our B2B community consisting of active decision-makers and niche experts, verified with LinkedIn and selfie-to-ID match.

31M+ total B2B reach

6M+ NA

3.9M+ APAC

4.1M+ EMEA

1.3M+ LATAM

1.6M+ MEA

Niche audience capacity.

A non-exhaustive view of specializations and narrow targets we activate through our supply engine.

Whiskey buyers ($30+), premium tea, frozen viennoiseries, dairy, ice cream, alcohol, flatbread.
Expats by origin/destination, religious communities, language speakers, hobby-specific affinity.
Construction trades, logistics, manufacturing, transportation, agriculture, skilled trades.
EV owners, PHEV intenders, car buyers, scooter owners, motorcycle equipment purchasers.
GPs, specialists, nurses, pharmacists, payors, hospital administrators. Diagnosed-patient cohorts: rare-disease patients, IVF and fertility patients, chronic-condition patients.
Parents of K-12, higher-ed students, medical students, teachers, school administrators.
Investable assets $1M+, $5M+, $10M+. Income-verified executive audiences.
BEV / PHEV owners, EV intenders, charging-network users. By make/model, household profile.

Multi-source sampling engine.

We blend proprietary and vetted partner sources to secure the optimal respondent mix, maximizing reach while inherently reducing source bias.

Benefits of multi-source sampling: representativeness (blending sources cuts selection bias), reach (higher Ns without relaxing eligibility or quality controls) and cross-validation (comparing sources flags outliers).
Potloc's multi-source strategy: managing speed, quality and cost trade-offs; holistic quality protocols (optimization, vetting, advanced cleaning); and industry-defying transparency through real-time data access.

View the full source-by-source breakdown.

Including our seven-step partner vetting process in the Supply Capacity Book.

Download the book

Our Social Media Sampling technology.

We recruit respondents from their natural social media habitats, targeting based on demographics, behaviors, and interests to deliver more engaged responses.

5 major platforms activated.

1B+ virtual reach.

75+ countries delivered.

The five platforms activated: Meta, Snap, Reddit, LinkedIn and TikTok.

Gen pop capacity. 

Reach values reflect actual delivered respondents on reference projects. Higher reach is achievable on extended field periods or with increased media spend.

World map with gen pop capacity by country: Meta audience size and reach delivered. Americas: United States 300,000+, Brazil 275,000+. APAC: Indonesia 1.7M+, India 285,000+. Europe: France 400,000+, Italy 310,000+. MENA/Africa: Nigeria 465,000+, Saudi Arabia 207,000+.

Our B2C and B2B proprietary panels.

While many competitors rely on a single panel, we operate both B2C and B2B panels — and capture the same individual's perspective across personal and professional contexts.

Potloc's two proprietary panels: Yunite (B2C,

A look at our panels.

Discover the demographic and firmographic profiles for both panels.

Yunite panel profile. Age: 35–44 24%, 25–34 23%, 45–54 20%, 55–64 14%, 18–24 12%, 65+ 7%. Employment: full-time 34%, part-time 11%, self-employed 6%, freelancer 5%. Sectors: healthcare 13%, retail 10%, construction 9%, education 8%, technology 7%.
Opinova panel profile. Job functions: healthcare clinical 13%, retail 10%, construction trades 9%, education training 8%, technology 7%. Seniority: individual contributor 61%, middle management 16%, executive 11%, senior management 6%, entry level 6%. Sectors: professional services 12%, healthcare 7%, manufacturing 7%, education 6%, retail trade 6%.

Potloc's data quality controls.

Every respondent — regardless of source — passes through Potloc's quality framework: pre-survey, in-survey and post-survey checks.

Potloc's quality controls: 7 pre-survey checks (including country, duplicates and threat potential), 3 in-survey and 5 post-survey checks (coherence, similar emails, attention, similar answers, poor open ends, speeding).

<1% Reconciliation rate for program + sample projects.

11% Post-cleaning rate when Potloc programs and hosts the survey.

The full supply book.

32 pages: every sourcing channel, country-level capacity, full profiles for both proprietary panels, data quality processes and more.

Download the book
Cover of the Potloc Supply Capacity Book 2026, showing people crossing a sunlit plaza.

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