Strategy Missions
Deliver value clients can’t get anywhere else.
No matter the business problems you face, Potloc’s all-in survey platform helps you gather key perspectives, test hypotheses, and craft strategic recommendations that fortify client trust.
The Potloc Edge
Your shortcut to A-game insights.
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Survey any B2B or B2C audience.
Whatever your client’s challenge, Potloc helps you quickly find and survey respondents that can inform your strategy, from broad consumers to niche experts. Target globally and filter down by thousands of demographic, geographic, and behavioral criteria.
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Use AI to gain speed and substance.
Potloc is designed to make consultants’ workloads intentional, not just reduced. AI-powered analysis tools help you slice, dice, and summarize your survey results in seconds. Go deeper than surface-level insights, and direct freed up time for other mission-critical tasks.
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Get the luxury of human care.
Potloc’s platform comes with end-to-end account management and integrated research guidance. Your dedicated team keeps your project on track, from your first few survey questions to your last-minute requests ahead of client meetings.
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Don’t think twice about sample integrity.
We proactively engage with your team through our industry-leading data quality checks while seamlessly incorporating your own into the process. Our only goal is to uphold the caliber of insights you deliver.
METHODOLOGIES
Conduct research that directly answers client problems.
From doing a MaxDiff analysis to getting NPS — or even figuring out the optimal research methodology for your needs, you’ll have intuitive tools and expert guidance from start to finish.
• Brand awareness
• Key Purchasing Criteria
• Total Unduplicated Reach and Frequency (TURF) analysis
• Customer Journey Mapping
• Market segmentation
• Van Westendorp & Gabor Granger Methods
• Price Sensitivity Meter
• Monadic Pricing Test
• Net Promoter Score
• Brand awareness
• Brand perception
• Customer satisfaction
• Benchmarking & positioning
• Total Unduplicated Reach and Frequency (TURF) analysis
• MaxDiff Analysis
• Conjoint Analysis
Where 99% of the global top 20 consulting firms raise the bar of their strategic missions.
“The key criteria that made Potloc our first choice were: high quality of data collection, access to our target audience, and real-time updates and transparency on data collected.”
“Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched.”
“It was a pleasure working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed.”
“We've compared different providers over time... at some point we judge that the quality isn't there. That's where we've been quite pleased: the quality of data we receive from [Potloc].”
“Quick ramp-up, fast delivery, quality results, immediate adaptation after feedback.”
“Allows for precise targeting of individuals within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive dashboards that allow for a quick and thorough understanding of the data.”
“Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward.”
“Potloc is the perfect answer to our need to complement expert calls with a quantitative approach to support our team's investment strategies.”
“We appreciated the responsiveness of the team. Great dashboard interface for highlighting insights in a few clicks!”
Seize the data with your end-to-end survey platform.
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Hit the ground running with crystal-clear project feasibility, pricing, and timelines.
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Craft your questionnaire with prompt guidance from our in-house research experts.
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Reach the best B2B or B2C respondents for your survey, across industries and geographies.
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Safeguard your sample’s integrity with transparent, benchmark-setting defenses.
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Slash your analysis tenfold with instant insights and data visualization.
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Quote Builder
Hit the ground running with crystal-clear project feasibility, pricing, and timelines.
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Survey Creation
Craft your questionnaire with prompt guidance from our in-house research experts.
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Multi-Source Sampling
Reach the best B2B or B2C respondents for your survey, across industries and geographies.
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Data Quality Controls
Safeguard your sample’s integrity with transparent, benchmark-setting defenses.
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AI-Powered Analysis
Slash your analysis tenfold with instant insights and data visualization.
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Stay ahead of the market with sector-specific insights.
Latest resources
Your go-to source for staying ahead of the markets—uncover industry trends, expert insights, and survey wisdom.
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IndustryBriefingOctober 21, 202421Healthcare industry highlightsThe Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: The Epic and Particle Health data exchange lawsuit has reached a resolution, while Microsoft is launching new healthcare-focused AI tools aimed at creating a more efficient workflow for nurses. At the same time, hurricanes in the southeastern United States have caused an IV fluid shortage, affecting healthcare accessibility. Meanwhile, the home healthcare industry is expected to grow exponentially over the next decade, and healthcare organizations continue to face the ongoing threat of cyberattacks. -
PUBLIC STUDY2024CTO Insights for the software industry
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Consumer Goods & Retail2024The Future of Luxury