Case study

Simon-Kucher crafts dynamic strategies with real-time data access.

Reading time
1 min
Words
Potloc
Published date
May 16, 2025

CLIENT
Simon-Kucher

GOAL
Strategy

INDUSTRY
Non-profit

CHALLENGE

Simon-Kucher needed to identify key donor segments.

To help the Comyces Foundation, a nonprofit organization that supports children with serious illnesses, Simon-Kucher France needed to understand the charitable decision-making processes of SMEs in France. This was critical for structuring the foundation’s donor prospecting and fundraising strategy.

simon-kucher-picture-baby-hands

SOLUTION

Simon-Kucher chose Potloc to simplify sampling and analysis.

The team utilized Potloc’s expertise in survey design and optimization, with hands-on research experts making a significant impact on the survey structure and respondent experience. Potloc’s platform also played a key role in streamlining the analysis.

potloc-stock

RESULTS

Potloc’s platform helped the firm’s team move faster for the Comyces Foundation.

100 respondents surveyed

14 industries targeted in France

8 days field time

15 data quality checks

With live access to respondent data and tools like smart filtering and instant significance tests, Potloc’s platform significantly reduced data analysis time. As data was populated in real time, Simon-Kucher had a head start for early takeaways and consequent adjustments. The insights helped refine the Foundation’s donor strategy, value proposition, and lead generation efforts.
potloc-dashboard
« We greatly appreciated the support provided by the Potloc team, whose responsiveness and expertise made a real difference throughout the project. The analysis dashboard made it simple to explore the data from multiple angles. Beyond saving us a significant amount of time, its ability to visualize data in real time during the fieldwork phase gave us the agility to adapt our approach as needed for faster, more informed decisions. »
Victor-Emmanuel Niot Director Simon-Kucher France

Kickstart your next thought leadership survey.

With unmatched sample quality, time-saving analysis tools, and dedicated research experts at your disposal, Potloc is the go-to survey partner for PE & consulting firms.

GET A QUOTE
3d-rocket-30degres

You might also like

See all resources