CHALLENGE

PwC US sought to help sports franchises engage high-income fans.

PwC’s team launched this survey to uncover fresh, data-driven insights that could help clients grow revenue in a rapidly evolving landscape. The focus: affluent sports fans — a high-value audience deeply engaged with live events, but whose expectations are quickly outpacing today’s standard offerings. To stay ahead, PwC went searching for cutting-edge insights that go beyond the obvious — revealing what really drives fandom, spending, and game-day decisions.

SOLUTION

PwC US chose Potloc to capture what premium fans actually want. 

Potloc surveyed 1,000+ U.S.-based sports fans earning $200K+ annually (or $300K+ per household). From survey deployment to analysis tools, Potloc’s platform and experts supported PwC in collecting data across age and gender groups, to help sports franchises act on what premium fans actually want.

RESULTS

PwC US published insights that reinforce their authority in sports strategy. 

The piece quantifies what different types of fans are willing to spend, surfaces overlooked friction points, and spotlights new revenue opportunities in merchandise, tech-driven experiences, and B2B offerings.