Case study

Roland Berger and Potloc map the realities of global EV charging adoption.

Reading time
1 min
Words
Potloc
Published date
July 15, 2025

CLIENT
Consulting Firm

GOAL
Thought Leadership

INDUSTRY
Automotive

CHALLENGE

Roland Berger wanted to benchmark global EV charging progress and perceptions.

To produce the sixth edition of their EV Charging Index white papers, the team needed a survey partner who could deliver robust data from hard-to-reach consumer segments across six continents.

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SOLUTION

Roland Berger partnered with Potloc to survey their massive, niche target.

Potloc helped fulfill a total target of 12,000 EV drivers in 33 countries. The research team supported survey design and optimization to ensure high-quality, comparable data across regions. Potloc’s platform also helped Roland Berger track results in real time and glean early insights.

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RESULTS

Roland Berger published the sixth edition of their EV Charging Index series.

12,000 EV drivers surveyed

33 countries targeted

6 continents represented

With Potloc’s data, the new report revealed regional contrasts and emerging patterns, like China’s surge in EV sales and infrastructure, North America’s reliance on home charging, and Europe’s mixed momentum. These insights helped the experts at Roland Berger craft four key takeaways to guide global industry players forward.
« We used Potloc’s analysis dashboard for initial scanning of results, and Potloc’s experts provided helpful input and structure in survey optimisation, leading to better outcomes. »
Adam Healy Partner Roland Berger UK

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