PUBLIC STUDY GLOBAL B2C 2025
EV charging around the world
As electric vehicles gain traction, charging infrastructure is under pressure to keep up. The sixth edition of Roland Berger’s EV Charging Index, in partnership with Potloc, captures survey data from 33 global markets to identify accelerators and roadblocks for the industry.
What’s driving EV adoption, and what still holds it back?
From China’s rapid infrastructure buildout to mixed momentum in Europe and the Americas, the EV landscape is far from uniform.
To help automotive decision-makers understand what’s next, Roland Berger partnered with Potloc to survey a global target of 12,000 EV drivers.
Adam Healy
Partner at Roland Berger UK
Antoine Béguerie
Account Executive at Potloc
Survey details.
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12,000
EV drivers surveyed
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33
countries targeted
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6
continents represented
The Potloc advantage.
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33 global markets reached.
Potloc’s experts managed sampling complexities end-to-end, sourcing and verifying niche targets from across the Americas, Africa, Europe, Oceania, and Asia.
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Holistic data quality.
Alongside 14 data quality controls, Potloc’s experts also optimized surveys for respondent engagement, meaning faster, richer responses and fewer dropouts.
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A head start on analysis.
Potloc’s platform allowed the team to monitor fieldwork in real time. Auto-analysis tools allowed them to filter, crosstab, and test significance well before the full analysis.
Key trends.
APAC leads in EV enthusiasm.
Globally, most respondents (already EV drivers) expect to stay electric for their next vehicle. Asia-Pacific leads, with China at the forefront: 99% of Chinese consumers plan to buy an EV again, compared to 78% in Japan — a relatively low figure for the region.
Home charging dominates in North America.
EV growth plateaus in Europe.
While Europe remains a mature EV market, growth is showing some signs of leveling off. While countries like Belgium and the UK saw small increases in sales penetration, Germany saw its second consecutive decline following a key subsidy change in late 2023, falling from 26% to 22% — although this trend is set to reverse in 2025.
Our team.
Antoine Béguerie
ACCOUNT EXECUTIVE
antoine.beguerie@potloc.com
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