CHALLENGE

EY-Parthenon set out to validate and quantify what they were hearing from clients.

For the second wave of its ongoing CTO study, EY-Parthenon chose to explore a theme emerging across client conversations: the expanding scope of technology leadership. CTOs were taking on broader responsibilities in product, resilience, and growth — and the team wanted to survey European software company CTOs to measure this shift, uncover gaps, and craft strategic recommendations.

SOLUTION

EY-Parthenon chose Potloc to deliver a high-quality second wave with speed and clarity.

We helped reach 350 software CTOs while ensuring consistency and data integrity across markets, company sizes, and sectors. Potloc’s experts refined and optimized the survey, making questions precise and engaging to produce higher-quality responses and broader coverage of key themes. Using Potloc’s dashboard, EY-Parthenon could track live progress, analyze results mid-fieldwork, and cut data by segment in an intuitive, visual way. This streamlined their workflow, accelerated their speed to insight, and enabled deeper, more nuanced analysis.

RESULTS

EY-Parthenon published findings that sharpen how firms understand the CTO role.

The report highlights how the CTO mandate is expanding — and where gaps still exist, such as in cybersecurity and AI adoption. These findings now serve as a reference point for EY-Parthenon’s clients and internal teams, strengthening conversations with technology leaders and investors alike. It also reinforces EY-Parthenon’s authority on how evolving technology leadership shapes company performance and strategic value.