Case study

KPMG France and Potloc uncover what’s missing in luxury industry strategies.

Reading time
1 min
Words
Potloc
Published date
July 9, 2025

CLIENT
Consulting Firm

GOAL
Thought Leadership

TOPIC
Consumer goods & retail

CHALLENGE

KPMG France wanted to share how luxury brands can adapt to market shifts in 2025.

To build on their first thought leadership report on the future of the luxury industry in 2024, the team required a partner who could engage decision-makers across continents for fresh insights on emerging opportunities and threats for luxury brands.

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SOLUTION

KPMG France again turned to Potloc’s survey platform to extract reliable insights.

Potloc surveyed 180 senior leaders of global luxury brands in key markets: Europe, APAC, and the USA. A team of survey experts helped design and deploy a global survey, building upon the study’s first wave and ensuring data quality, while Potloc’s platform helped the KPMG France team monitor and analyze responses in real time.  

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RESULTS

KPMG France published an instructive report for clients.

10 countries in three continents targeted

180 luxury brand leaders surveyed

15 data quality checks applied

The data from Potloc helped the KPMG France team challenge existing narratives and show luxury leaders key gaps they need to close: pricing strategies are testing consumer patience, AI plans often outpace data readiness, and the booming second-hand market remains underused.
« Luxury brands are no longer confined to fashion — from Bvlgari Hotels to Louis Vuitton cosmetics, diversification is redefining the boundaries of luxury. Yet, this push for broader reach brings its own tension. As brands experiment with more affordable lines, they must do so without diluting their exclusivity. »
Guillaume des Rotours Partner Global Head of Luxury at KPMG France

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