Case study

KPMG Ireland distills whiskey investment data with Potloc.

Reading time
1 min
Words
Potloc
Published date
June 4, 2025

CLIENT
Consulting Firm

GOAL
Thought Leadership

INDUSTRY
Consumer Goods & Retail
Financial Services - Asset Management

CHALLENGE

KPMG Ireland’s
Strategy team sought
to understand the
global whiskey
investment market.

Their goal was to share a new series of insight papers on alternative investments, aimed at professional investor audiences.

The team needed a research partner to help them collect and analyze survey data from a niche audience and on a tight timeline.

kpmg-ireland-whiskey-1-challenge

SOLUTION

KPMG Ireland chose Potloc to help design and conduct a global study to collect detailed B2C and B2B insights, from high net-worth investors and investment advisors respectively.

Potloc was a clear first choice due to its superior sampling capabilities and data quality practices, as well as dedicated research project managers for KPMG Ireland.

kpmg-ireland-whiskey-2-solution

RESULTS

Using the survey findings, KPMG Ireland launched the first in a series of unique insight papers to showcase their firm’s expertise around alternative investments.

200 respondents surveyed

3 continents targeted

10 data quality tests

6 field time, in days

According to the team, the report encourages education and knowledge-sharing within the industry, fostering a better-informed community of whiskey investors and advisors.
« We were seeking a survey research partner who would provide access to a specific audience on aniche topic. The key criteria that made Potloc our first choice were: high quality of data collection,access to our target audience, and real-time updates and transparency on data collected. »
Christopher Brown Partner KPMG Ireland

Kickstart your next thought leadership survey.

With unmatched sample quality, time-saving analysis tools, and dedicated research experts at your disposal, Potloc is the go-to survey partner for PE & consulting firms.

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Whiskey Club Paper_Report 2024