CHALLENGE

Simon-Kucher sought to help The International Wheelchair Basketball Federation (IWBF) boost corporate partnerships.

Simon-Kucher worked pro bono with IWBF to help the federation develop a convincing value proposition for sponsors and partners. A key aspect of this work was a nationwide quantitative market study.

SOLUTION

Simon-Kucher partnered with Potloc on a nationwide survey.

Simon-Kucher worked with Potloc to assess awareness and perceptions of parasports — as well as the role corporations play in supporting them. Potloc helped program the survey, delivered a representative sample on a niche topic, and sped up their analysis with an AI-powered dashboard.

RESULTS

The findings helped the IWBF craft a more compelling value proposition to drive growth.

The survey revealed important insights, including the publicʼs favorable perception of parasports and the brands that support disability inclusion. Simon-Kucher used those data points to help enhance the IWBFʼs value proposition, better positioning it to build longterm corporate partnerships.