Case study

Roland Berger decodes global consumer behavior a fourth time with Potloc.

Reading time
1 min
Words
Potloc
Published date
June 4, 2025

CLIENT
Consulting Firm

GOAL
Thought Leadership

INDUSTRY
Consumer Goods & Retail

CHALLENGE

Roland Berger needed to capture evolving consumer sentiment across six global markets.

For the fourth wave of Roland Bergerʼs Decoding Consumer Behaviour study, the firm required a partner to launch a refined survey that maintains year-over-year comparability, manage complex fieldwork across multiple profiles, and streamline data analysis under tight publication deadlines.

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SOLUTION

Roland Berger once again entrusted Potloc to help design, field, and analyze a survey targeting Brazil, China, Germany, the UAE, the UK, and the USA.

Potlocʼs research experts refined the questionnaire to maximize clarity and engagement, while the platform provided real-time visibility into sample quality and field progress.

Potlocʼs smart analysis tools enabled the team to filter, cross-tabulate, and surface statistically significant insights — eliminating version control risks and freeing up time for strategic takeaways.

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RESULTS

Using the survey findings, Roland Berger published the fourth edition of their Decoding Consumer Behavior series, “Evolve or be left behind.”

3000 respondents surveyed

6 countries targeted

15 data quality checks

The report provides five data-backed strategies for retailers navigating changing spending patterns, price pressures, and the rise of social media commerce.
« We have worked with Potloc for the 4th time in our latest global consumer study. We highly value their quality and speed when it comes to generating sound consumer data as well as their ability to craft sharp questionnaires. Moreover, the support by data experts on extracting deep insights is second to none. »
Roger Claudius Principal Roland Berger

Kickstart your next thought leadership survey.

With unmatched sample quality, time-saving analysis tools, and dedicated research experts at your disposal, Potloc is the go-to survey partner for PE & consulting firms.

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