CHALLENGE

Roland Berger needed to capture evolving consumer sentiment across six global markets.

For the fourth wave of Roland Bergerʼs Decoding Consumer Behaviour study, the firm required a partner to launch a refined survey that maintains year-over-year comparability, manage complex fieldwork across multiple profiles, and streamline data analysis under tight publication deadlines.

SOLUTION

Roland Berger once again entrusted Potloc to help design, field, and analyze a survey targeting Brazil, China, Germany, the UAE, the UK, and the USA.

Potlocʼs research experts refined the questionnaire to maximize clarity and engagement, while the platform provided real-time visibility into sample quality and field progress.

Potlocʼs smart analysis tools enabled the team to filter, cross-tabulate, and surface statistically significant insights — eliminating version control risks and freeing up time for strategic takeaways.

RESULTS

Using the survey findings, Roland Berger published the fourth edition of their Decoding Consumer Behavior series, “Evolve or be left behind.”

The report provides five data-backed strategies for retailers navigating changing spending patterns, price pressures, and the rise of social media commerce.