CASE STUDY - B2B SERVICE & MANUFACTURE

Industry Landscape: 
Window Installers or Manufacturers

For one of their clients in the manufacturing and service industry, a top-tier consulting firm needed to launch a study in 10 countries, aimed to reach 1000 respondents (B2B).

Potloc Case Study Construction Materials Window Installers or Manufacturers B2b

Key Results

6 mins

Length of Interview (LOI)

220

Answers to Open-Ended Questions

38 Days

Field Time

1,071

Number of Respondents (N)

<1%

Incidence Rate (IR)

10

Countries Reached

Key Challenges

For one of their clients in the manufacturing and service industry, a top-tier consulting firm needed to launch a study in 10 countries, aimed to reach 1000 respondents (B2B) who met the following criteria:

  • Manufacturer of aluminum windows and/or doors
  • Integrated manufacturers (also involved in the installation process)

 

Objectives of this Study

  • Determine which choice of material generates the highest profit margins.
  • Identify the split between the residential and commercial markets.
  • Identify the aluminum system suppliers of choice per country.
  • Determine the share of wallet respondents have with their suppliers.
  • Identify the criteria to select an aluminum system supplier.
  • Measure customer satisfaction in regards to pricing, speed of delivery, and obtain an NPS® score.
Potloc Symbol in a circle

Potloc's Approach

Using Potloc’s social sampling technology, we targeted respondents in 10 countries: Belgium, France, Germany, Hungary, Poland, Portugal, Slovakia, Spain, the Netherlands, and the United Kingdom in 9 different languages, to help consultants paint a landscape of the industry build a consumer profile for their client, and inquire about their challenges and preferences within their industry.

Potloc deployed a campaign on Facebook and LinkedIn targeting respondents in the specified countries, taking into account socio-demographic profiles, location, employer, job titles, interests, professions, and activity sector, among other criteria. We also set specific quotas per country:

  • Belgium: N=75
  • Slovakia: N=75
  • France: N=125
  • Germany: N=125
  • Hungary: N=75
  • Netherlands: N=75
  • Poland: N=125
  • Portugal: N=75
  • Spain: N=125
  • UK: N=125

Countries Covered

Flags Germany belgium poland slovakia netherlands uk hungary spain

 

Social Media Platforms Used

Facebook_Linkedin_Potloc

 

“The Potloc team was very reactive and 
ready to deliver a seamless experience. 
They showed great motivation to go and find 
very niche respondents across 10 countries, and delivered as promised.”

Consultant, Top Tier Consulting Firm.

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