Skip to content

CASE STUDY - B2B SERVICE & MANUFACTURE

Industry Landscape: Window Installers or Manufacturers

For one of their clients in the manufacturing and service industry, a top-tier consulting firm needed to launch a study in 10 countries, aimed to reach 1000 respondents (B2B).

Potloc Case Study Construction Materials Window Installers or Manufacturers B2b

Key Results

6 mins

Length of Interview (LOI)

220

Answers to Open-Ended Questions

38 Days

Field Time

1,071

Number of Respondents (N)

<1%

Incidence Rate (IR)

10

Countries Reached

Key Challenges

For one of their clients in the manufacturing and service industry, a top-tier consulting firm needed to launch a study in 10 countries, aimed to reach 1000 respondents (B2B) who met the following criteria:

  • Manufacturer of aluminum windows and/or doors
  • Integrated manufacturers (also involved in the installation process)

 

Objectives of this Study

  • Determine which choice of material generates the highest profit margins.
  • Identify the split between the residential and commercial markets.
  • Identify the aluminum system suppliers of choice per country.
  • Determine the share of wallet respondents have with their suppliers.
  • Identify the criteria to select an aluminum system supplier.
  • Measure customer satisfaction in regards to pricing, speed of delivery, and obtain an NPS® score.
Potloc Symbol in a circle

Potloc's Approach

Using Potloc’s social sampling technology, we targeted respondents in 10 countries: Belgium, France, Germany, Hungary, Poland, Portugal, Slovakia, Spain, the Netherlands, and the United Kingdom in 9 different languages, to help consultants paint a landscape of the industry build a consumer profile for their client, and inquire about their challenges and preferences within their industry.

Potloc deployed a campaign on Facebook and LinkedIn targeting respondents in the specified countries, taking into account socio-demographic profiles, location, employer, job titles, interests, professions, and activity sector, among other criteria. We also set specific quotas per country:

  • Belgium: N=75
  • Slovakia: N=75
  • France: N=125
  • Germany: N=125
  • Hungary: N=75
  • Netherlands: N=75
  • Poland: N=125
  • Portugal: N=75
  • Spain: N=125
  • UK: N=125

Countries Covered

Flags Germany belgium poland slovakia netherlands uk hungary spain

 

Social Media Platforms Used

Facebook_Linkedin_Potloc

 

“The Potloc team was very reactive and 
ready to deliver a seamless experience. 
They showed great motivation to go and find 
very niche respondents across 10 countries, and delivered as promised.”

Consultant, Top Tier Consulting Firm.

Want more insights?

Book some time with one of our Insights Experts and we will happily walk you through this case study.

 
 
 
 
 
 

More about consumer research?