In the context of a market analysis project, a top-tier consulting firm needed to gather insights to  deliver to its luxury brand client. They wanted to survey 2000 respondents (B2C) that met the following criteria:

Using Potloc’s social media sampling technology, we targeted respondents in all 7 mentioned countries, gathering rich insights to help the consulting firm reinforce their report. Potloc deployed the campaign on Facebook, targeting the appropriate audiences. We took socio-demographic profiles, location, interests, job titles, employers, and professions into account, among other criteria.

We also set quotas of 500 respondents each for France and the USA & 200 respondents for each remaining country. Furthermore, we used some of our trusted partners to deliver a portion of the required data - which we thoroughly cleaned - to extract more insights!