Skip to content


Market Analysis: Luxury fashion product users & nonusers

Potloc launched a market trends/awareness study for one of their clients, helping a top-tier consulting firm gather insights from users/nonusers of luxury products in 7 countries.

B2C - Market Trends - Luxury

Key Results


Length of Interview (LOI)


Answers to Open-Ended Questions

Per Country

Targeted Quotas


Number of Respondents (N)


Incidence Rate (IR)


Countries Reached

Key Challenges

In the context of a market analysis project, a top-tier consulting firm needed to gather insights to  deliver to its luxury brand client. They wanted to survey 2000 respondents (B2C) that met the following criteria:

  • 18+-year-old luxury product users residing in France, Germany, Spain, Italy, Switzerland, USA, & the UK.
  • 18+-year-old non-luxury users residing in France, Germany, Spain, Italy, Switzerland, USA, & the UK.

Objectives of this Study

  • Understand the trends of products in the French luxury fashion industry
  • Understand the perception and role of  products in the French luxury fashion industry
  • Collect insights to support a report created on the topic
Potloc Symbol in a circle

Potloc's Approach

Using Potloc’s social media sampling technology, we targeted respondents in all 7 mentioned countries, gathering rich insights to help the consulting firm reinforce their report. Potloc deployed the campaign on Facebook, targeting the appropriate audiences. We took socio-demographic profiles, location, interests, job titles, employers, and professions into account, among other criteria.

We also set quotas of 500 respondents each for France and the USA & 200 respondents for each remaining country. Furthermore, we used some of our trusted partners to deliver a portion of the required data - which we thoroughly cleaned - to extract more insights!

Countries Covered


Social Media Platform Used



"I am very appreciative of the amazing speed of delivery I received in my study with Potloc. Their team of project managers was super reactive and made sure to deliver the study with ease."

Associate, Top Tier Consulting Firm.

Want more insights?

More about consumer research?