CASE STUDY - B2C EDUCATION
Customer Perception: Students of Schools in France
For one of their clients in the education sector, a top-tier consulting firm needed to launch a study in France aimed to reach 300 respondents (B2C) who were students at a Design School and seven of their closest competitors.
Length of Interview (LOI)
Number of Respondents (N)
Incidence Rate (IR)
For one of their clients in the education sector, a top-tier consulting firm needed to launch a study in France aimed to reach 300 respondents (B2B) who were students at a Design School and seven of their closest competitors.
Objectives of this Study
- Determine the criteria and the factors that influence the choice of a school.
- Measure the level of satisfaction with the education/ experience received.
- Understand the level of success in securing a job after graduation.
- Run a competitive analysis against other schools.
Using Potloc’s social sampling technology, we targeted customers of their client and their main competitors across France.
Potloc deployed a campaign on Facebook and LinkedIn that targeted French respondents taking into account sociodemographic profiles, professions, level of education, etc. We surpassed the consultant's requirements and reach 119 additional respondents. We used targeted quotas to ensure an evenly distributed sample as per the client’s request:
- Main school studied: N=30
- Competitor A: N= 30
- Competitors B,C & D: N=80
- Competitor E: N=40
- Competitor F: N=30
- Competitor G: N= 60
- Competitor H: N=30
Social Media Platforms Used
“The team assigned to our account was very responsive and dedicated, Potloc delivered results on time while demonstrating their ability to target very niche respondents.”
Associate Consultant, Top Tier Consulting Firm.
More about consumer research?
June 22, 2021