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CASE STUDY - B2B Retail

Brand Awareness: COVID19 Impact on Retail

For a due diligence project for one of their clients, a top-tier consulting firm needed to launch a study in France, Germany, the United Kingdom, and the Netherlands, aimed to reach 600 respondents (B2B) within a 10-day timeframe.

Potloc case Study Brand Awareness COVID-19 Impact on Retail

Key Results

4 mins

Length of Interview (LOI)

Per Country and Vertical

Targeted Quotas

10 Days

Field Time

600

Number of Respondents (N)

<1%

Incidence Rate (IR)

4

Countries Reached

Key Challenges

For a due diligence project for one of their clients, a top-tier consulting firm needed to launch a study in France, Germany, the United Kingdom, and the Netherlands, aimed to reach 600 respondents (B2B) within a 10-day timeframe, who met the following criteria:

  • Non-food store managers/assistants.
  • Property managers, shopping center managers, asset managers in the retail sector (excluding the food vertical).
  • Professional banking advisors for small and medium-sized businesses.
  • Marketing/advertising agency employees.
  • Sales representatives or managers of the finance/accounting department of companies supplying retail chains.

Objectives of this Study

Evaluate the financial impact of the presumed decline in activity on all retail sectors other than food, specifically Optics, Auditive, Cosmetics, Perfumery, Watches, Jewelry, Fashion, Textiles, Do-It-Yourself (Crafts), and Furniture, and know the measures taken as a result (postponement of expenses, lower investments, etc).
Potloc Symbol in a circle

Potloc's Approach

Using Potloc’s social sampling technology, we targeted respondents in 4 countries in 4 different languages to help consultants build a consumer profile for their client and determine how the pandemic had affected their businesses.

Potloc deployed a campaign on Facebook and LinkedIn targeting respondents in the specified countries by quota, taking into account socio-demographic profiles, location, interests, professions, members of professional groups related to the topics, and activity sector, among other criteria.

Countries Covered

Flags UK Germany Netherlands France

 

Social Media Platforms Used

Facebook_Linkedin_Potloc

 

“I very much appreciated the strong commitment and flexibility of the Potloc team on the project. On a scale from 1 to 10, I give them a full 10”

Project Manager, Top Tier Consulting Firm.

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