CASE STUDY - B2C TRANSPORTATION

Consumer Behavior: Transportation between France and the UK via the Eurotunnel

For one of their clients in the transportation industry, a top-tier consulting firm needed to launch a study, aimed to reach 150 UK residents who traveled between England and France.

Consumer Behaviour Transportation Between France and the UK via the Eurotunnel

Key Results

3.5 mins

Length of Interview (LOI)

4%

Incidence Rate Target 1 (IR)

2 Days

Field Time

0.08%

Incidence Rate Target 2 (IR)

221

Number of Respondents (N)

44%

Completion Rate

Key Challenges

For one of their clients in the transportation industry, a top-tier consulting firm needed to launch a study, aimed to reach 150 UK residents who traveled between England and France, with two main target audiences:

  • Target 1: UK residents who have been to France over the last 2 years (regardless of mode).

  • Target 2: UK residents who have used the Eurotunnel over the last 2 years to travel to France by car.

 

Objectives of this Study

  • Understand the behavior and habits of people taking the Eurotunnel shuttle.
  • Understand the behavior of non-users.
  • Measure customer satisfaction for shuttle travelers.
Potloc Symbol in a circle

Potloc's Approach

Using Potloc’s social sampling technology, we targeted respondents in the UK to help consultants build a consumer profile for their client.

Potloc deployed a campaign on Facebook targeting respondents by location, taking into account socio-demographic profiles, interests, travel habits, etc.

We set quotas per target of 75 respondents. 

Countries Covered

Flags Uk France

 

Social Media Platforms Used

Facebook Potloc

 

“Potloc’s capacity to reach local niche respondents through social channels allowed us to get fresh responses with high-quality data for this project. The team was great to work with and their reactivity was key to the success of the study.”

Partner, Top Tier Consulting Firm.

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