CASE STUDY - B2C TRANSPORTATION
Consumer Behavior: Transportation between France and the UK via the Eurotunnel
For one of their clients in the transportation industry, a top-tier consulting firm needed to launch a study, aimed to reach 150 UK residents who traveled between England and France.
Length of Interview (LOI)
Incidence Rate Target 1 (IR)
Incidence Rate Target 2 (IR)
Number of Respondents (N)
For one of their clients in the transportation industry, a top-tier consulting firm needed to launch a study, aimed to reach 150 UK residents who traveled between England and France, with two main target audiences:
Target 1: UK residents who have been to France over the last 2 years (regardless of mode).
Target 2: UK residents who have used the Eurotunnel over the last 2 years to travel to France by car.
Objectives of this Study
- Understand the behavior and habits of people taking the Eurotunnel shuttle.
- Understand the behavior of non-users.
- Measure customer satisfaction for shuttle travelers.
Using Potloc’s social sampling technology, we targeted respondents in the UK to help consultants build a consumer profile for their client.
Potloc deployed a campaign on Facebook targeting respondents by location, taking into account socio-demographic profiles, interests, travel habits, etc.
We set quotas per target of 75 respondents.
Social Media Platforms Used
“Potloc’s capacity to reach local niche respondents through social channels allowed us to get fresh responses with high-quality data for this project. The team was great to work with and their reactivity was key to the success of the study.”
Partner, Top Tier Consulting Firm.
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June 14, 2021