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CASE STUDY - B2C Pharmaceutical

Brand Positioning: Eyedrop Brands in Malaysia & Singapore

For one of their clients in the pharmaceutical industry, a top-tier consulting firm needed to launch a study in Malaysia and Singapore, aimed to reach 200 respondents (B2C) who used or bought eyedrops regularly

Potloc Brand Positioning Eyedrop Brands in Malaysia & Singapore

Key Results

6 mins

Length of Interview (LOI)

Gender & Age

Targeted Quotas

2 Days

Field Time

200

Number of Respondents (N)

10%

Incidence Rate (IR)

2

Countries Reached

Key Challenges

For one of their clients in the pharmaceutical industry, a top-tier consulting firm needed to launch a study in Malaysia and Singapore to reach 200 respondents (B2C) who used or bought eyedrops regularly within different gender and groups ages.

Objectives of this Study

  • Measure frequency of purchase and usage.
  • Identify preferred brands.
  • Identify the top 5 most important criteria when choosing a particular eye drop brand.
  • Measure brand perception when displaying brand creative for different products.
Potloc Symbol in a circle

Potloc's Approach

Using Potloc’s social sampling technology, we targeted respondents in Malaysia and Singapore to help consultants build a brand positioning report for their client. Potloc deployed a campaign on Facebook targeting respondents in the specified countries, taking into account socio-demographic profiles, location, and interests, among other criteria. We also set quotas per country and sub-quotas per demographic:

  • Malaysia: N=100
  • Singapore: N=100

Sub-Quotas:

  • Men: 50%
  • Women: 50%
  • 15-34 years old: min 50
  • 35-49 years old: min 30
  • 50 years old and above: min 10

Countries Covered

Flags malaysia Singapore

 

Social Media Platforms Used

Facebook Potloc

 

“Potloc got this project off the ground at great speed and professionalism. Their willingness to share better ideas and their targeting capacity made this study a real success.”

Project Manager, Top Tier Consulting Firm.

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