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April 15, 2021

Potloc Named a Best Workplace in Canada

World’s Largest Annual Employee Survey Recognizes Outstanding Workplace Culture of Fast-Growing Consumer Research Start-up


MONTREAL – April 15, 2021 –  Potloc, Inc., the pioneer in leveraging social media’s reach and precision to improve the quality of consumer research, today announced it has been recognized as one of this year’s Best Workplaces™ in Canada, and they ranked #29 on the list compiled by the Great Place to Work® Institute.  

“While the definition of workplace has changed dramatically recently, employees are still looking for a thriving, fulfilling work experience. We are thrilled to be recognized for our high-trust, high-performance workplace culture, which is essential for a fast-growing start-up like ours,” said Rodolphe Barrere, co-founder and CEO of Potloc. “We are proud of the environment we have created and this recognition from our employees.”


Potloc CEO Rodolphe Barrere
Rodolphe Barrere, Co-Founder & CEO

The Great Place to Work Institute’s 2021 Best Workplaces in Canada list is an employee-driven program conducted in two parts. First, two-thirds of the total score comes from confidential employee survey results, and the remaining one-third from an in-depth review of the organization’s culture. This offers a rigorous representation of the organization from an employee perspective and an overall portrait of the workplace culture. Together, they provide crucial data relative to five trust-building dimensions: credibility, respect, fairness, pride, and camaraderie. 

With headquarters in Montreal, Canada, and Paris, France, Potloc is expanding rapidly and has recently hired two senior managers to join its acquisition team. (see news release).

Potloc opened an office in New York, the United States, early this year to support its growing global customer base. At the end of 2020, the company announced closing a CA$ 20M Series A round of funding from investors CapHornBrightspark VenturesDesjardins CapitalEcoFuel, and Investissement Quebec

Best Workplaces in Canada 2021 Logo Package_EN_Best Workplaces in Canada 2021 Logo

About Great Place to Work®

Great Place to Work® is the global authority on high-trust, high-performance workplace cultures. It is a global research and consulting firm with a mission to build a better society by helping companies transform their workplaces. Great Place to Work® provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. In Canada, Great Place to Work® produces both industry and demographic-specific Best Workplace lists. This is part of the world’s largest annual workplace study, which culminates in a series of national lists in over 50 countries, including the study’s flagship list of 100 Best Companies published annually in Fortune magazine. Globally, this survey represents the voices of 11 million employees, which are the primary determinant used in selecting winners. There’s only one way to get on this list – your employees have to put you on it. 

About Potloc

Potloc is a tech-enabled consumer research company that conducts survey sampling through social networks. With its sampling technology, Potloc can reach any niche audience or geo-targeted survey respondents to provide businesses and organizations with valuable insights. Leading brands and top consulting firms worldwide leverage this sampling approach to acquire respondents, understand their consumer base, and solve strategic challenges. Headquartered in Montreal and founded in 2014, Potloc has global offices in North America and Europe. Check us out at



For more information, please contact the Institute at or visit