Potloc Insights

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Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

Featured Articles

If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research
16 Nov. 2022

If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research

Consumer research Consumer research on Social Media Social Media Resources

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    28 Jan 2021

    10 advantages of Potloc consumer studies

    Consumer research Survey methodology Resources
    Potloc Insights | 7 Myths About Social Media Surveys Debunked
    09 Jul 2020

    7 Myths About Social Media Surveys Debunked

    Consumer research Resources
    Potloc Study: Canadian health workers share their insights from the front lines of the COVID-19 pandemic
    16 Apr 2020

    Insights from the Canadian front lines of the COVID-19 pandemic

    Potloc News Consumer research COVID-19 Resources
    Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero
    26 Feb 2020

    Interview: Data Quality in the age of consumer panels

    Consumer research Survey methodology Resources
    Top insights about the Canadian Federal Election
    18 Oct 2019

    Key findings of Potloc’s survey for the Canadian Federal Election

    Consumer research Resources
    4 steps Towards Data-driven Companies
    11 Apr 2019

    4 steps Towards Data-driven Companies

    Resources
    How to use Trade Areas strategically?
    03 Apr 2019

    How to use Trade Areas strategically?

    Consumer research Resources
    Potloc tips for understanding and exploiting your data
    13 Mar 2019

    Potloc tips for understanding and exploiting your data

    Resources
    How To Deliver A Great Customer Experience On A Consistent Basis
    01 Feb 2019

    How To Deliver A Great Customer Experience On A Consistent Basis

    Consumer research Customer experience Resources Retailers
    How Customer Experience Research Pays Off
    22 Jan 2019

    How Customer Experience Research Pays Off

    Survey methodology Real Estate Resources Retailers
    The Rise of Social Media Surveys
    14 Dec 2018

    The Rise of Social Media Surveys

    Consumer research Survey methodology Resources Retailers
    How Rewards Programs Are Changing Consumer Research
    05 Dec 2018

    How Rewards Programs Are Changing Consumer Research

    Consumer research Survey methodology Resources Retailers
    The democratization of consumer research is accelerating
    04 Dec 2018

    The democratization of consumer research is accelerating

    Consumer research Survey methodology Resources Retailers
    Potloc is reinventing itself
    27 Nov 2018

    Potloc is reinventing itself with new branding

    Resources
    Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations
    27 Nov 2018

    Customer Intercepts: A good Tool For Retailers?

    Consumer research Survey methodology Resources Retailers
    How DIY Surveys and online polls disrupt the market research industry
    29 Oct 2018

    How DIY Surveys and online polls disrupt the market research industry

    Survey methodology Real Estate Resources Retailers Municipality
    NPS: Know your client satisfaction
    06 Apr 2018

    NPS: Know your client satisfaction

    Consumer research NPS Customer experience Survey methodology Resources

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