Cask whiskey:
A barrel of wealth

The volume of global sales of Irish whiskey has increased by 100% from 2014 to 2024. This surge has propelled cask whiskey investment into the limelight, possibly fueled by youth drinking habits, a growing middle class in developing countries, and renewed investment in Irish production.

We recognize that for many, the whiskey market remains a domain of uncharted potential. Key concerns include a lack of understanding of investment strategies, the returns on offer, and how to obtain reliable valuations.

For those with an interest in the market, Scotch, bourbon, and Irish whiskey are the preferred styles. But despite a 100% increase in global sales in the last decade, Irish whiskey has room to catch up to its Scottish and US peers.