The food lovers enter an era of food sobriety.

French people's concerns about inflation reach their peak in September 2023. No less than 40% of French people say they are "very worried", and almost one in three feel that the French population has lost a great deal of purchasing power (<10%) over the past 12 months.

Although price has gained more and more prominence since the first survey wave in February 2023, quality remains the main criterion for food purchases for 52% of the French, a slight majority. Hard-discount chains (Lidl, Aldi) continue to be the most popular choice for food shopping.