Client satisfaction


Average completion rate


Surveys Completed

No audience is too hard to reach

No matter whom you want to gain insights from, our sampling technology can reach them. Shoppers or non-shoppers; people within a 1KM radius or a whole country; women who ride electric bikes in New York; managers in France who are working remotely, B2B or B2C- access any niche population from the comfort of your desk.

No audience is too hard to reach

We know how to start a conversation


Non-intrusive surveys that get people on their downtime: while scrolling their social media feed


Sampling Technology that targets the right people by location or interest, no matter how small or large the sample


Incentive-free surveys that translate into invested, more focused respondents.


Intelligent sampling technology allows us to guarantee any quota, increase response rates, and reach the right people at the right time.

Looking to understand a specific consumer group?

With our social sampling technology, we'll find the answers for you on the networks they trust: Facebook, LinkedIn, Twitter, Snapchat, TikTok, and more.

Our Sampling on social networks is what makes Potloc different

Compare it to traditional research methods

Main features Online Panel (CAWI) Phone survey (CATI) Intercept survey
Non-incentivized surveys check_circle_outline check_circle_outline check_circle_outline
Incidence rate < 10% check_circle_outline check_circle_outline
Geo-targeted areas, up to 1km radius check_circle_outline check_circle_outline
High data quality check_circle_outline
Guaranteed quota sampling check_circle_outline check_circle_outline check_circle_outline check_circle_outline
Non-customer analysis check_circle_outline Get a quote check_circle_outline check_circle_outline check_circle_outline

Frequently asked questions

You’re using Facebook, are you buying data from them?

We never buy third party data or data from Facebook. We use it as an ad platform and to validate everything in our survey. All questionnaires are hosted by Potloc.

Do respondents know what the survey is about?

Yes, survey respondents know what the survey is going to be about. This leads to higher engagement because we only ask people things that are relevant to them.

What social networks do you use?

Today, we launch our surveys on Facebook, Instagram, and LinkedIn. Although this can be adjusted depending on your needs.

How do you access people that are not my clients yet (non-shoppers)?

The simple answer is through geotargeting. We establish a fence around your business and we can choose who to target while they transit through it. The more complex answer is in the way we build our surveys: Since they are interest-based, we pick people’s attention to answer them, and that includes non-shoppers.

Why would people answer a survey without an incentive?

We ask people about things they care about and that impacts their daily lives. People feel a connection with the questions and jump at the opportunity of getting their voices heard.