Industry Briefing #14
Financial services media highlights
- Reading time
- 1 min
- Words
- The Briefing
- Published date
- July 5, 2024
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: Despite a strong economy, many Americans struggle financially. This summer, travelers face potential airline disruptions. China remains central to the global economy amid ongoing geopolitical tensions. The real estate market is tough, especially for affordable housing. Additionally, fast fashion and discount retail are booming, though ethical concerns linger.
Questions to Stay One Step Ahead
This is a unique time for the global economy. Elections are happening around the world this year, and many countries are still recovering from the COVID-19 pandemic, four years later. While some industries are booming, individual consumers are struggling with debt, a challenging job market, and the aftermath of an inflation spike. To thrive, financial service providers will need to consider both the state of the overall economy and the needs of their target audience.
Questions to consider include:
- Job market: How does your target audience feel about the future of the job market in their industry? Have layoffs affected their spending power or financial priorities?
- Residential real estate: How do current homeowners plan to navigate the real estate market? What steps are renters taking to purchase property in the future, if any?
- Discount retailers: Are consumers willing to shop at low-cost retailers, regardless of ethical concerns?
Interested in launching a study on these topics?
Reach out to Potloc today to jumpstart a market research study for your strategic projects.