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Interrogate B2B and B2C audiences on an ultra-local or global scale.

A sampling methodology adapted to your needs

Take advantage of a personalized service, fine-tuned to the audience you wish to survey. Our experts define the most appropriate sampling methodology: via social networks or our network of certified partners. Our data cleaning technology, combined with the industry's most rigorous data verification procedures, guarantees you reliable and actionable data.

Sampling Capabilities


monthly clicks on our advertisements


respondents surveyed

The leader in social network sampling

Our social network research technology connects you with hard-to-reach audiences around the world. The findings are near limitless – dive deep into your respondents' ages, genders, languages, locations, relationship status, education levels, industries, average incomes, political orientations, interests, and most importantly, how they feel about your product or service.

B2B / B2C Capabilities

Survey all audiences, from well-known to niche


from a complete research approach: social networks, CATI, expert calls and panels.


all types of profiles according to their location or interests, regardless of sample size.


your B2B or B2C audience when they're available and in a non-intrusive way.

Reach the people you want to hear from today

Interview all types of audiences anywhere in the world.

A state-of-the-art data cleaning process

At Potloc, we believe that poor-quality data is the bane of the market research industry. That's why we've implemented a rigorous data cleaning process to deliver you pristine insights, combining robust technology with human verification.

Technical checks

  • IP address and duplicate device detection
  • Respondent location by IP address
  • Translation tool detection
  • Bot detection

Behavioral checks

  • Detection of inattentive behaviour
  • Detection of overly fast respondents
  • Elimination by activity level in the survey market
  • Monitoring of short open-ended response rates

A network of selected partners

Your study might require the use of a complementary methodology. We attentively select, carefully rate, and continually evaluate our network of partners to ensure that we provide high-quality data for each and every research initiative.


  • ESOMAR certification required
  • Preliminary study on the quality of services
  • Evaluation on a mock project
  • Performance assessment


  • Speed of execution
  • Accuracy of targeting
  • Data quality

Continuous Evaluation

  • Consistency on quality standards
  • Spot checks and ratings
  • Termination of collaboration if not met

The right methodology for you

We assess which sampling methodologies are best suited for your specific project requirements.


CATI : telephone surveys

An ideal way to interview small samples of respondents, telephone surveys are highly effective with B2B audiences. They are longer, more qualitative, and allow you to reach niche audiences internationally.


CAWI : online surveys

Functional and less costly, web-based surveys are relevant for studying large audiences based on demographic criteria. They are an impressive source of insights, especially when distributed by e-mail to your own database.


Benefit from an all-encompassing sampling methodology

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