Video: The Future Of Consumer Research – ICSC – Full Conference

In this video, our CEO Rodolphe Barrere speaks about targeting for research on social media and its implications on data quality. A must-watch for every marketer, consultant, and decision-maker out there who's willing to get on board with the future of research. 

 

 

Video: The Future Of Consumer Research – ICSC – Full Conference

The Future Of Consumer Research – ICSC – Full Conference

 

Existing market research sampling methodologies present certain challenges when it comes to reach the right audience at the right time frame, particularly very niche populations. Phone surveys, focus groups, and  intercept surveys all have been around for a long time to gauge consumer sentiment, but are not as well-equipped to address many current dynamics.  In today’s hyper-connected, social and mobile world, new ways to reach consumers need to be explored.

Watch the full talk during the ICSC conference, and learn about why social sampling is the next generation of research:

- Precise targeting

- Fast turnaround times

- Better data quality

- Non-intrusive surveys

- Non-incentivized respondents

- Fresh samples for every study.

The list of benefits goes on. Are you ready for the next era of consumer research?