Industry Briefing #11
Technology media highlights
![](https://www.potloc.com/hubfs/briefing-technology-24-blog-1_bw.jpg)
- Reading time
- 1 min
- Words
- The Briefing
- Published date
- June 10, 2024
The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.
On this week’s issue: In mid-May, Google launched its much-anticipated generative AI search feature to the general public. This new feature gives users an AI-generated overview of their search results at the top of the page, with the goal of creating a more efficient search experience. However, this shift hasn’t gone as smoothly as the tech giant might have hoped.
Questions to Stay One Step Ahead
Right now, the tech world is full of unparalleled innovation. Many of these new innovations are widely available to consumers. However, the rapid pace of change comes with some ethical concerns, as well as some widespread barriers to the adoption of new technology. Questions to consider include:
- AI search: Do consumers find AI search features helpful? How often are they encountering inaccurate or potentially dangerous results?
- Drone deliveries: Would consumers prefer to receive packages via drone? Would they be willing to pay more for this service?
- Political interference: Have consumers encountered AI deepfakes and other political interference online? Are they able to identify these situations when they happen?
Interested in launching a study on these topics?
Reach out to Potloc today to jumpstart a market research study for your strategic projects.