Potloc Insights

Discover the Potloc Blog: Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

Reaching the unreachable: Why social sampling gives researchers more reach and precision –and better quality results

8 minutes read

The Holy Grail of sampling in consumer research is finding the most relevant and honest participants who can be targeted in a niche way. And in doing so, meeting the time constraints of modern-day sampling. 

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If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research

4 minutes read

Our CEO Rodolphe Barrere writes for Retail TouchPoints about how Social Media is changing research, and the way businesses are extracting insights by tapping into the collective intelligence of B2C and B2B audiences 

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Social Sampling Opens Up New Channels To Gain Customer Insights

6 minutes read

Our CEO and Co-Founder, Rodolphe Barrere, explains how Social Sampling is revolutionizing the way consumer research is done in this article for Forbes.

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10 advantages of Potloc consumer studies

6 minutes read

Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does Potloc miraculously convince thousands of consumers to participate in their surveys every day, without offering any rewards?

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The Future Of Research Is Social

9 minutes read

According to Hootsuite’s latest Digital Statshot Report, more than half of the world’s population is now on social media. Not ever in human history, we had such vast access to information, people, news, and interconnectivity. The implications of this are numerous in terms of human communication, how people interact with brands and businesses worldwide, and how companies extract consumers’ insights.

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Potloc raises $20M in Series A

5 minutes read

At Potloc, we’ve been working towards a clear vision of the future of consumer research —one that has evolved with the modern consumer and along with their use of social media. One that for consumers is a seamless, non-intrusive way to express their opinions. And for enterprises, it is a hyper-targeted and accurate way to understand the communities they serve via social networks. 

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