Potloc Insights

Discover the Potloc Blog: Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

Want to Increase Foot Traffic In Your Shopping Centers and Stores?

7 minutes read

By 2025, global eCommerce sales are expected to reach nearly 7.4 trillion US dollars1. With an anticipated USD 5.5 trillion in sales this year, eCommerce is becoming indispensable for businesses and consumers. Over 20% of global retail sales are anticipated to come from online purchases, meaning that a fifth of consumers will shop from the comfort of their homes instead of in their local stores. While brick-and-mortar retailers might be troubled by the rise of online shopping, storefronts are far from becoming obsolete.

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Professional Equality & Success Stories: Meet the Female Leaders of Potloc

6 minutes read

At least 40% of executives will be women by 2030 in France: this is the objective outlined by a law set on December 24, 2021, whose purpose was to accelerate economic and professional equality. Ambitious for some, but natural for Potloc, who have almost reached this objective in 2022. Among the company's senior positions, spread across 4 levels of leadership and 2 countries, Canada and France, 38.5% are held by women - this a more than encouraging figure that we’re proud to announce during this year’s International Women's History Month.

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Stadiums of the Future: How Data Collection is Bringing New Life to the Live Sports Experience

7 minutes read

Sunday, February 13th, 6:30pm EST: the NFL’s top two teams, the Los Angeles Rams and the Cincinnati Bengals, will square off in the 56th annual Super Bowl showdown. Millions will be watching from the comfort of their own homes, but 70,000+ people will be in attendance at the new, state-of-the art technological masterpiece in SoFi Stadium. Home to the Rams and the Chargers (the other LA-based NFL team), this 3.1 million square-foot arena comes equipped with all the new digital gizmos and gadgets, creating an encapsulating and borderline magical environment for the fans.

At the heart of any sport is its fans, which is why SoFi Stadium was built to host epic football games, ones to give attendees the top-tier experience they deserve. So, how did the physical and digital architects of SoFi Stadium know what features to include within it in order to increase attendance and elevate the fan experience? They collected and referred to lots of data, of course.

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11 New Technologies that are Disrupting Consumer Research

8 minutes read

Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are eleven noteworthy aspects of this revolution that are tremendously helping market researchers.

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DEV Talk: Generalized Raking for Survey Weighting

9 minutes read

In the world of surveys, it is very common that our acquired responses need to be weighted in order to achieve a sample that is representative of some target population. This process of weighting simply consists of assigning a weight (a.k.a. factor) to each respondent and calculating all survey results as a weighted sum of respondents.

For example, we might have surveyed 100 male respondents and 150 female respondents but we're targeting a male/female ratio of 48%/52%. In this simple case, we could achieve the target ratio by weighting the male responses by a factor of 0.48 / (100 / (100 + 150)) = 1.2 and weighting the female responses by 0.52 / (150 / (100 + 150) = 0.867. The technical term for this method of computing weights is Post-Stratification.

However, in a more complex scenario, where we have many different measurable demographic targets, how can we determine weights for all the survey respondents?

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If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research

5 minutes read

Our CEO Rodolphe Barrere writes for Retail TouchPoints about how Social Media is changing research, and the way businesses are extracting insights by tapping into the collective intelligence of B2C and B2B audiences 

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