Potloc Insights

Discover the Potloc Blog: Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

Social Sampling Opens Up New Channels To Gain Customer Insights

6 minutes read

The best businesses understand the importance of listening to their customers. Customer insights are critical in almost every aspect of a company’s operations, whether you are delivering a finished product or an essential service — and regardless of whether you are B2B or B2C. The Holy Grail of consumer research is finding the best (as defined by relevance and honesty, at least) respondents that can be targeted in a very niche way — and doing so in a way that meets the time constraints of...

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The Future Of Research Is Social

9 minutes read

With 3.96 billion people using social media today, sampling on social channels is the next research frontier.

 

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Potloc raises $20M in Series A

5 minutes read

From a simple idea from our two co-founders Rodolphe Barrere and Louis Delaoustre, we’ve made strides since the company was founded six years ago. At that time, it was hard to believe that today we would raise a total of $20M in two successful Series A traunches, and that we would run a team of 70 passionate people across two continents. The goal remains the same: continue to provide enterprises with the ability to ask any question to any consumer group and have that translate into better...

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7 Myths About Social Media Surveys Debunked

12 minutes read

 

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Stats to Make the Most out of your Consumer Research on Social Media

22 minutes read

Since then, the social media phenomenon snowballed its way into the new normal, and businesses gradually realized the potential hidden behind these networks, as the number of users grew exponentially. By the beginning of 2020, 3.8 billion individuals (and counting) are active social media users.

It’s no coincidence that  50% of companies were using social media analytics for market research in 2019. Social media capabilities such as targeting users by location, interest, or any...

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Insights from the Canadian front lines of the COVID-19 pandemic

4 minutes read

 

We are releasing data from a study conducted in partnership with the Canadian Public Health Association, in which we surveyed 578 health workers attending the COVID-19 crisis in Canada. The result is transparent, live and localized data that the general public,  journalists, health professionals, and the government can use to inform their decisions. Using interest-based and geotargeting capabilities by profession, we were able to reach front-line workers through social media platforms, and...

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