Potloc Insights

Discover the Potloc Blog: Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research

4 minutes read

There’s an old joke that asks, “Why do people rob banks? Because that’s where the money is.” Corny as it is, we can apply the same thought to consumer research. If you want to get insights into what people are thinking and doing, go to where they are having conversations and hanging out. In today’s world, that means online, and more specifically social media. With more than four billion people (more than half of the current world’s population) using various social media platforms today, it...

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Social Sampling Opens Up New Channels To Gain Customer Insights

6 minutes read

The best businesses understand the importance of listening to their customers. Customer insights are critical in almost every aspect of a company’s operations, whether you are delivering a finished product or an essential service — and regardless of whether you are B2B or B2C. The Holy Grail of consumer research is finding the best (as defined by relevance and honesty, at least) respondents that can be targeted in a very niche way — and doing so in a way that meets the time constraints of...

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10 advantages of Potloc consumer studies

6 minutes read

 

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The Future Of Research Is Social

9 minutes read

With 3.96 billion people using social media today, sampling on social channels is the next research frontier.

 

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Potloc raises $20M in Series A

5 minutes read

From a simple idea from our two co-founders Rodolphe Barrere and Louis Delaoustre, we’ve made strides since the company was founded six years ago. At that time, it was hard to believe that today we would raise a total of $20M in two successful Series A traunches, and that we would run a team of 70 passionate people across two continents. The goal remains the same: continue to provide enterprises with the ability to ask any question to any consumer group and have that translate into better...

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Online Panels: Benefits and Limitations

4 minutes read

 

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