The Future Of Research Is Social

With 3.96 billion people using social media today, sampling on social channels is the next research frontier.   According to Hootsuite’s latest Digital Statshot Report,…

read more

Potloc raises $20M in Series A

At Potloc, we’ve been working towards a clear vision of the future of consumer research —one that has evolved with the modern consumer and along with their use of social…

read more

7 Myths About Social Media Surveys Debunked

Social media surveys are the newest addition to consumer research methodologies. While social networks have been around for a while now, research methodologies have…

read more

Stats to Make the Most out of your Consumer Research on Social Media

Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many…

read more

Potloc Study: Canadian health workers share their insights from the front lines of the COVID-19 pandemic

At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak.  We are releasing data from a study conducted in…

read more

Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero

Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team…

read more