The Vast Majority of French People Feel Worried About the Consequences of Inflation
Potloc surveyed 1,000 French people in February 2023 to measure the impact of rising prices on their purchasing and consumption habits.
Présentation de l'échantillon
1000 Français(es)
52%
hommes
48%
femmes
26% des répondants
ont entre 18-34 ans
33% des répondants
ont entre 35-54 ans
41% des répondants
ont 55 ans et +
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Trend #1:
73% of French people believe they have lost purchasing power in their household over the past year, and nearly 50% believe this loss exceeds 5%. 80% of French people say they are personally worried about the consequences of inflation.
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Trend #2:
65% of French people say they had to give up on a purchase in the last 12 months. Young adults (18-34-year-olds) had given up the most on purchases under €100 (47%).
54% of French people estimate they have spent more on food in the last 12 months. However, it has been revealed that the French have developed a more cautious food-buying behavior, sometimes associated with anti-consumerism.
"To support the French population's purchasing power during this current inflation, measures have been taken by the government since last summer (exceptional back-to-school bonuses, revaluation of social benefits, fuel rebates, buy-back of RTTs, abolition of the license fee, etc.) and by supermarkets since March (anti-inflation baskets). However, despite these efforts, concern is at its height in France at the start of 2023. "
Gabriel Tavoularis Insights Expert at Potloc
Trend #4:
Between 25% and 30% of 18 to 34-year-olds prefer to buy second-hand, especially for non-food products such as electronics, household appliances, and ready-to-wear clothing.
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