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4 Trends that Reflect the French Purchasing Behavior in the Context of Inflation

In 2022, INSEE estimated the annual inflation at +5.2% in France. Faced with this inflationary spiral, the French are changing their consumption and purchasing habits.


Presentation of the sample


1000 French Respondents





26% of respondents

are between 18-34 years old

33% of respondents

are between 35-54 years old

41% of respondents

are 55 years and older

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Trend #1:

73% of French people believe they have lost purchasing power in their household over the past year, and nearly 50% believe this loss exceeds 5%. 80% of French people say they are personally worried about the consequences of inflation.

Trend 1
Trend 2

Trend #2:

65% of French people say they had to give up on a purchase in the last 12 months. Young adults (18-34-year-olds) had given up the most on purchases under €100 (47%).

"We had the pleasure of working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed for this consumer study."

Emilie Dubuc
Senior Vice President at AlixPartners

Trend #3:

54% of French people estimate they have spent more on food in the last 12 months. However, it has been revealed that the French have developed a more cautious food-buying behavior, sometimes associated with anti-consumerism.

Trend 3
Trend 4

Trend #4:

Between 25% and 30% of 18 to 34-year-olds prefer to buy second-hand, especially for non-food products such as electronics, household appliances, and ready-to-wear clothing.

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