Technology(3)

The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.

On this week’s issue: A cyberattack in a Texas town has been linked to a Russian hacker, highlighting ongoing cyber threats. Meanwhile, TikTok is testing a new platform focused on photos and text. Boston Dynamics is advancing robotics with its all-electric Atlas robot. In regulatory news, the EU has passed new tech industry regulations. As AI technology becomes more affordable, businesses are finding creative new applications.

The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.

On this week’s issue: Hackers are increasingly targeting online multiplayer video games, creating new cybersecurity risks. SpaceX's rocket and satellite advancements may have global political impacts. Nvidia's AI chips have made it a tech industry leader. Tech companies are combating misinformation and unethical AI uses. A proposed US bill could ban TikTok if not sold within six months.

The Briefing keeps consultants ahead by unpacking essential trends and emerging questions they can answer through market research.

On this week’s issue: In mid-May, Google launched its much-anticipated generative AI search feature to the general public. This new feature gives users an AI-generated overview of their search results at the top of the page, with the goal of creating a more efficient search experience. However, this shift hasn’t gone as smoothly as the tech giant might have hoped.