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Surveys at the speed of consulting

Serving 100% of the top 20 global consulting and PE firms, Potloc is your one-stop solution for faster, more reliable insights.

NPS score 54 EN-1

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market research at the speed of consulting 2

Primary Research at the Speed of Consulting

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What is Potloc

Simply put, we master the survey so you can master the rest of your project. We're built for consulting firms - capable of handling unique project parameters & delivering at the quality and pace consulting firms, and their clients, demand.

Here's how:

 

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Unparalleled
Reach

Our multi-pillar sampling technology blends the power of social-media reach with meticulously vetted panels. The result? Whatever your project parameters – broad based insights or niche perspectives – our ability to get you the right respondents is unmatched. 

Sampling Capabilities

Reliable
Respondents

Get it right the first time. The quality of our sample is guaranteed through a state-of-the-art data cleaning process so that you can immediately dive into the insights – not waste scrubbing data or going back to the field to properly fill your sample

Learn more about our data collection process

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Immediate
Insight

The Potloc Dashboard uses AI to power the analysis of your project. Through it, you easily filter, cross-tab and visualize data. Its intuitive interface requires no onboarding. Simply login and start manipulating your data.

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Frictionless
Projects

We’re designed to move at your speed. We handle every step of the market research process, meaning you don’t have to manage multiple vendors. Plus, our in-house market research experts are assigned to every one of your projects. It’s why our NPS is above 50.

What is Potloc

Simply put, we master the survey so you can master the rest of your project. We're built for consulting firms - capable of handling unique project parameters & delivering at the quality and pace consulting firms, and their clients, demand.

Here's how:

 

placeholder_200x200

Unparalleled Reach

Our multi-pillar sampling technology blends the power of social-media reach with meticulously vetted panels. The result? Whatever your project parameters – broad based insights or niche perspectives – our ability to get you the right respondents is unmatched. 

placeholder_200x200

Reliable Respondents

Get it right the first time. The quality of our sample is guaranteed through a state-of-the-art data cleaning process so that you can immediately dive into the insights – not waste scrubbing data or going back to the field to properly fill your sample

placeholder_200x200

Immediate Insight

The Potloc Dashboard uses AI to power the analysis of your project. Through it, you easily filter, cross-tab and visualize data. Its intuitive interface requires no onboarding. Simply login and start manipulating your data.

placeholder_200x200

Frictionless Projects

We’re designed to move at your speed. We handle every step of the market research process, meaning you don’t have to manage multiple vendors. Plus, our in-house market research experts are assigned to every one of your projects. It’s why our NPS is above 50.

Why choose Potloc?

Sampling Capabilities

Precise targeting

No audience is out of reach with our social media sampling technology. Interview professionals or consumers, in a B2B or B2C context, anywhere in the world. Simplify your research with our network of certified complementary partners.

 

Discover our sampling technology  

Dashboard

Reliable data

Trust the numbers – they don't lie. Our research technology, backed by an ESOMAR-certified data cleaning process, empowers you with superior insights. Discover your market and use your learnings to make calculated and strategic decisions.

 

Learn more about our analysis techniques  

Dashboard
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Rapid results

Need a study done fast? Choose Potloc, the most proficient and responsive partner around. Get actionable insights in just a few days. Simply export your results as a .CSV file or use our interactive dashboard to visualize and cross-reference data. 

 

Explore our dashboard features   

high quality service

Quality service

With a Net Promoter Score considered excellent by Bain & Co, Potloc places its clients at the heart of its concerns. Our experts offer you a personalized, high-quality service, and we have more than 200 employees in North America and Europe who adapt to your needs and are committed to your success.

high quality service

Shrink your project timelines

Potloc’s comprehensive survey solution caters to the unique needs of consulting and private equity firms, from due diligence to strategic missions. Our AI-powered platform and team of market research experts make survey creation, sampling, analysis, and data visualization a breeze.

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Unparalleled reach

Gather global perspectives or niche expertise.

Potloc’s proprietary social media sampling methodology, along with our premium partner network, ensures we get you the right quantity and quality of B2B or B2C respondents with extreme precision and speed.

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Superior data

Get authentic responses the first time around.

Potloc’s robust, multi-layer data cleaning processes weeds out fraudulent and inauthentic responses before they reach you. No more wasting time asking vendors to scrub data or go back into the field and get additional respondents to meet quotas.

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Effortless insights

Skip the hours of heavy data manipulation.

Potloc’s interface helps you visualize, manipulate, cross-reference, and share results effortlessly and in real-time. ML-based features help you pull richer insights from open-ends without sacrificing precious time.

How it works

Potloc makes market research the easiest part of your projects.  If you have a study in mind, reach out to us for a quote and we'll guide you seamlessly from questions to raw data to strategy.

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1. Receive your quote quickly
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2. Launch your targeted survey
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3. Unlock time for the rest of your project
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4. Splice and share data effortlessly

How it works

Potloc makes market research the easiest part of your projects.  If you have a study in mind, reach out to us for a quote and we'll guide you seamlessly from questions to raw data to strategy.

Untitled-5-1
1. Receive your quote quickly
Untitled-6
2. Launch your targeted survey
Untitled-9
3. Unlock time for the rest of your project
Untitled-8
4. Splice and share data effortlessly
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Work with a team that matches your needs

Eliminate the pains of managing multiple vendors — or toughing it out on your own. Potloc’s in-house market research experts and customer support team help you optimize and problem-solve at every stage of your study. 

The result? Faster access to better insights. That’s why our Net Promoter Score is 54.

See some of our customers 

Recognized innovation and growth

We’re on the cutting edge of market research, establishing new industry standards for data quality and client service. 

Potloc is among the fastest-growing companies in North America, ranking 145th on the 2023 Deloitte Technology Fast 500™.

Read the announcement

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44M

questions answered
across 189 countires

2.5M

B2B and B2C
respondents surveyed

90M+

raised to date to
develop our technology

230

employees
at your service

See what our customers say

Arne Junker

"Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched."

kearney-white

Arne Junker
Partner at Kearney Zurich

Watch the full interview

Olivier Salomon

"Potloc's teams quickly understand our needs and develop tailored questionnaires within a few days. Furthermore, the use of social networks allows for precise targeting of surveyed individuals and conducting the survey within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive dashboards allowing for a quick and thorough understanding of the data."

 

alixpartners-white

Olivier Salomon
Partner & Managing Director at AlixPartners

Emilie Dubuc

"We had the pleasure of working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed."

 

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Emilie Dubuc
Director at AlixPartners

Serkan Somer

"Quick ramp-up, fast delivery, quality results, immediate adaptation after feedback"

 

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Serkan Somer
Principal at Arthur D. Little Turkey

Liam Lynch

"Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward. From the company perspective, it was very insightful."

studioVC-white

Liam Lynch
Executive Chairman at Darwin CX & Partner at Studio VC

Watch the full interview

See what our customers say

Arne Junker

"Potloc has become my chosen research provider for a while now. I found their level of responsiveness, speed, and sampling capabilities outstanding and unmatched."

kearney-white

Arne Junker
Partner at Kearney Zurich

Watch the full interview

Olivier Salomon

"Potloc's teams quickly understand our needs and develop tailored questionnaires within a few days. Furthermore, the use of social networks allows for precise targeting of surveyed individuals and conducting the survey within particularly short deadlines. The results are then easily exploitable thanks to dynamic and intuitive dashboards allowing for a quick and thorough understanding of the data."

 

alixpartners-white

Olivier Salomon
Partner & Managing Director at AlixPartners

Emilie Dubuc

"We had the pleasure of working with Potloc. We worked closely with them in drafting the study design, the data collection was efficient, and the delivery of the results was quick. Thanks to this collaboration, we successfully carried out the relevant analysis we needed."

 

alixpartners-white

Emilie Dubuc
Director at AlixPartners

Serkan Somer

"Quick ramp-up, fast delivery, quality results, immediate adaptation after feedback"

 

arthur d little white

Serkan Somer
Principal at Arthur D. Little Turkey

Pierre Khaitrine

"I was impressed with the speed of execution and the relatively low cost of the study. The interactions with the team went very well and the dashboard is easy to use."

 

 

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Pierre Khaitrine
Vice President, Private Equity Europe at InvestCorp

Liam Lynch

"Potloc is far more effective for an investor to diligence the opportunity and definitely more cost-effective given the pricing. From an investor standpoint, it's a tremendous tool that we will use going forward. From the company perspective, it was very insightful."

studioVC-white

Liam Lynch
Executive Chairman at Darwin CX & Partner at Studio VC

Watch the full interview

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Read The Briefing

Every week, we summarize emerging stories from the technology, healthcare, automotive, and financial services industries. To top it off, we share critical, unanswered questions from the field to help consultants stay ahead.