Public Study B2B and B2C APAC, EMEA, and AMER 2023

CEOs are pushing for growth during a time of global turbulence

Organizations and consumers are reeling from the aftereffects of the global pandemic, geopolitical volatility, and climate change. Global consulting firm, Arthur D. Little (ADL), and the survey solutions provider, Potloc, explore how CEOs are reacting to these disruptions.

Partnership summary

ADL wanted insight into how businesses were coping with the geopolitical tensions and other pressures in the post-pandemic world.

ADL wanted a comprehensive survey solution that could fit the global scope of their project and deliver quality results in a quick turnaround time. Potloc checked all boxes as an all-in-one survey solutions provider. 

After hundreds of conversations, the results became the 2023 CEO Insights,a public study that further illustrated ADL’s commitment to client success and boosted their credibility as a leading consulting firm. 

Survey details

  • 246

    respondents surveyed

  • 6

    industries covered

  • 6

    regions targeted

Global trends for CEOs in 2023

1

CEOs' attitudes toward government intervention in markets is shifting.

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Most CEOs view government intervention positively or neutrally due to state Involvement in many sectors during the pandemic.
2

There is more focus on innovation and optimizing existing operations.

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CEOs are focusing on creating new opportunities rather than just focusing on the core business. Key focuses include entering fresh regions, developing new products, and  exploring different business models.
3

Executives feel their current business structures are capable of handling market volatility.

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Most CEOs believe their current organizational structures reflect today’s multidimensional business reality.

Key figures from the survey

63%

of CEOs have a positive or stable view of the economic outlook of their region over the next three to five years. 

60%

of CEOs want to explore new technologies.

80%

of CEOs view meeting Environmental, Social, and Governance (ESG) goals as a competitive advantage.

Despite current challenges and many dark macroeconomic previsions for 2023, mostCEOs we spoke to are optimistic for the future, with nearly two-thirds (63%) expecting a stable or positive global economic outlook over the next three to five years.
Ignacio García Alves Chairman & CEO at Arthur D. Little
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ADL is a thought leader in linking strategy, innovation and transformation in technology intensive and converging industries. They navigate clients through changing business ecosystems to uncover new growth opportunities, enabling clients to build innovation capabilities and transform their organizations.

Potloc is the all-in survey platform where the world's leading consulting and private equity firms transform survey questions into strategic revelations. With unrivaled sample quality, AI-powered analysis, and end-to-end research management, we’ve helped 500+ global firms collect dynamic market insights from 343M+ consumers and professionals across industries and geographies. Tailored for high-speed, high-stakes missions, Potloc surfaces competitive data points to drive corporate strategy, due diligence, pre-due diligence, portfolio monitoring, and marketing.

Publish your next thought leadership study with Potloc.

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