The ICSC Canadian Convention is over, sadly. The retail / real estate industry’s largest convention, held in Toronto, was dominated by one major theme: change.
Now that everyone is back to business as usual, what did you keep from that convention? Here’s a tip: “Be different, Talk to consumers.”
If you want to see the highlights of the conference about the future of consumer research; here it is:
KEY TAKEAWAYS FROM THIS SPEECH
Difference between Market and Consumer Research
The different Consumer Research Methodologies and their biases
Why social medias are disruptive for Consumer Research
The answer to every question in Retail: “Talk to Consumers”
Elgin Mall: How to secure Anchor Tenants thanks to Consumer Research
Loblaws: How to adapt your offer thanks to Consumer Research.
Consumers today use social networks to engage with businesses, and that’s where we find them. Geofence any location to reach them, using the channels they already trust. Go as specific as one city block, or as wide as a whole country.
Get insights from niche consumer groups.
Potloc gets you respondents from any demographic group no matter how low the incidence rate. Reach Millennials, Gen-Z, Baby Boomers, or specific profiles by preference, habits, intentions, or interests.
Survey people on their own time.
We survey people at a time when they’re willing to answer: when scrolling through their social media feeds.
Better data quality guaranteed.
Better respondents bring more accurate data: we don’t incentivize our surveys to avoid professional respondents, so you can make business decisions in all confidence.
