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Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

Featured Articles

If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research
16 Nov. 2022

If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research

Consumer research Consumer research on Social Media Social Media Resources

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    Retailers: Here's how to increase your in-store traffic

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    17 Oct 2022

    Retailers: 9 key steps to move to the circular economy

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    31 Mar 2022

    Professional Equality & Success Stories: Meet the Female Leaders of Potloc

    11 New Technologies that are Disrupting Consumer Research
    16 Aug 2021

    11 New Technologies that are Disrupting Consumer Research

    Consumer research Consumer research on Social Media Survey methodology
    11 Aug 2021

    DEV Talk: Generalized Raking for Survey Weighting

    Consumer research Dev Talk
    28 Jan 2021

    10 advantages of Potloc consumer studies

    Consumer research Survey methodology Resources
    Potloc Insights The Future Of Research Is Social
    26 Jan 2021

    The Future Of Research Is Social

    Potloc News Consumer research Consumer research on Social Media
    Potloc's success celebrated by it's employees
    09 Dec 2020

    Potloc raises $20M in Series A

    Potloc News Consumer research
    Online Panels: Benefits and Limitations
    30 Nov 2020

    Online Panels: Benefits and Limitations

    Retail trends Survey methodology Real Estate Retailers
    Potloc Insights | 7 Myths About Social Media Surveys Debunked
    09 Jul 2020

    7 Myths About Social Media Surveys Debunked

    Consumer research Resources
    Potloc Study: Canadian health workers share their insights from the front lines of the COVID-19 pandemic
    16 Apr 2020

    Insights from the Canadian front lines of the COVID-19 pandemic

    Potloc News Consumer research COVID-19 Resources
    Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero
    26 Feb 2020

    Interview: Data Quality in the age of consumer panels

    Consumer research Survey methodology Resources
    5 reasons why transforming consumer research into a new communication channel is a great idea.
    17 Dec 2019

    5 reasons why turning consumer research into a new communication channel is a great idea.

    Potloc News Consumer research Survey methodology
    Top insights about the Canadian Federal Election
    18 Oct 2019

    Key findings of Potloc’s survey for the Canadian Federal Election

    Consumer research Resources
    Everything You Need to Know About NPS (Net Promoter Score)
    05 Jun 2019

    Everything You Need to Know About NPS (Net Promoter Score)

    Consumer research Customer experience Survey methodology Retailers
    Potloc The advantages of a customer-centric strategy
    22 May 2019

    The advantages of a customer-centric strategy

    Consumer research Customer experience Retailers
    5 reasons to use social media for your consumer studies
    21 May 2019

    5 reasons to use social media for your consumer studies

    Consumer research Survey methodology Retailers
    Finding the right consumers to listen to
    15 Apr 2019

    5 consumer profiles with opinions that matter

    Customer experience Retailers
    4 steps Towards Data-driven Companies
    11 Apr 2019

    4 steps Towards Data-driven Companies

    Resources
    How to use Trade Areas strategically?
    03 Apr 2019

    How to use Trade Areas strategically?

    Consumer research Resources
    Potloc tips for understanding and exploiting your data
    13 Mar 2019

    Potloc tips for understanding and exploiting your data

    Resources
    Amazon Go, a Window into the Future of Retail?
    13 Mar 2019

    Amazon Go, a Window into the Future of Retail?

    Retail trends Customer experience Retailers
    How To Deliver A Great Customer Experience On A Consistent Basis
    01 Feb 2019

    How To Deliver A Great Customer Experience On A Consistent Basis

    Consumer research Customer experience Resources Retailers
    Measuring customer success in the modern age
    24 Jan 2019

    3 Approaches to Measuring Customer Satisfaction

    Consumer research Customer experience Retail
    How Customer Experience Research Pays Off
    22 Jan 2019

    How Customer Experience Research Pays Off

    Survey methodology Real Estate Resources Retailers
    The Rise of Social Media Surveys
    14 Dec 2018

    The Rise of Social Media Surveys

    Consumer research Survey methodology Resources Retailers
    How Rewards Programs Are Changing Consumer Research
    05 Dec 2018

    How Rewards Programs Are Changing Consumer Research

    Consumer research Survey methodology Resources Retailers
    The democratization of consumer research is accelerating
    04 Dec 2018

    The democratization of consumer research is accelerating

    Consumer research Survey methodology Resources Retailers
    Potloc is reinventing itself
    27 Nov 2018

    Potloc is reinventing itself with new branding

    Resources
    Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations
    27 Nov 2018

    Customer Intercepts: A good Tool For Retailers?

    Consumer research Survey methodology Resources Retailers
    Online reviews are disrupting the consumer researcher industry
    19 Nov 2018

    Online reviews are disrupting the consumer researcher industry

    Customer experience Survey methodology Retailers
    The elephant in the room: how Big Data at FAANG could eat the market research industry for breakfast
    12 Nov 2018

    How FAANG could eat the market research industry for breakfast

    Survey methodology Retailers
    How DIY Surveys and online polls disrupt the market research industry
    29 Oct 2018

    How DIY Surveys and online polls disrupt the market research industry

    Survey methodology Real Estate Resources Retailers Municipality
    The Future Of Consumer Research – ICSC Conference
    12 Oct 2018

    The Future Of Consumer Research – ICSC Conference

    Consumer research Consumer research on Social Media Real Estate Retailers
    Why successful retailers are opening in front of their main competitors?
    11 Oct 2018

    Why successful retailers are opening across their competitors?

    Retail trends Real Estate Retailers Municipality
    Shopping centres: using the Net Promoter Score to retain clientele
    13 Jul 2018

    Shopping centres: using NPS® to retain clientele

    Consumer research Customer experience Real Estate Retailers
    Why are billionaire hippies successful three times over?
    12 Jul 2018

    Why are billionaire hippies successful three times over?

    Consumer research Retail trends Retailers
    NPS: Know your client satisfaction
    06 Apr 2018

    NPS: Know your client satisfaction

    Consumer research NPS Customer experience Survey methodology Resources

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