Potloc Insights: Survey methodology (3)

How Rewards Programs Are Changing Consumer Research

4 minutes read

Loyalty programs are nothing new, in fact, they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930s. Consumers were provided with small stamps when they made purchases from participating retailers, stuck them onto pages of booklets, and redeemed them for products when the collected stamps had attained a specific value.

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The democratization of consumer research is accelerating

3 minutes read

The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach them very affordably through the internet, but it is also increasingly less necessary to ask them any questions. In fact, an unprecedented amount of behavioral and qualitative data can be collected without resorting to an opinion survey.

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Customer Intercepts: A good Tool For Retailers?

4 minutes read

Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey.

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Online reviews are disrupting the consumer researcher industry

10 minutes read

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.

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How FAANG could eat the market research industry for breakfast

8 minutes read

The Market Research Industry hit the $45USD billion mark in 2017. However, growth is slowing, decreasing to 2% since 2015. Companies are hungrier than ever for constant insights into consumer behavior, feedback on usage and data, as well as personal data Big tech companies known as FAANG, which stands for Facebook, Amazon, Apple, Netflix, and Google, are leading the charge in disrupting the market thanks to their ability to reach billions of consumers and handle a larger amount of data.

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How DIY Surveys and online polls disrupt the market research industry

8 minutes read

The world’s leading survey provider, Survey Monkey, went public on September 26th, 2018, to the tune of $1.5 billion. Google Consumer Surveys has reached 50 countries, and Instagram makes polling users instant and engaging. While crunching big data and tracking trends are vital objectives, surveys remain an invaluable source of information for market research businesses.

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