How Rewards Programs Are Changing Consumer Research

Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930’s. Consumers were…

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The democratization of consumer research is accelerating

The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach…

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Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations

Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey.

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Online reviews are disrupting the consumer researcher industry

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on…

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The elephant in the room: how Big Data at FAANG could eat the market research industry for breakfast

The Market Research Industry hit the $45USD billion mark in 2017. However, growth is slowing, decreasing to 2% since 2015. Companies are hungrier than ever for constant…

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Online Panels: Benefits and Limitations

In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and…

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