Potloc Insights: Survey methodology (2)

5 reasons why turning consumer research into a new communication channel is a great idea.

4 minutes read

Traditionally, consumer research has been about asking questions to consumers to understand their behaviors. No matter what method is being used, once the survey is over, the communication usually ends. If you think about it, in a way, this approach is “using” the consumer to extract his opinions, and then treating them almost like a date you’ll never call back.

Read More

Everything You Need to Know About NPS (Net Promoter Score)

17 minutes read

Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for customer experience management programs around the globe.

Read More

5 reasons to use social media for your consumer studies

8 minutes read

Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy.

Read More

How Customer Experience Research Pays Off

9 minutes read

In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.

Read More

The Rise of Social Media Surveys

7 minutes read

Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However, instead of being sent by mail, those online questionnaires are pushed to their target market demographics through social media ads. Let’s explore some of the reasons as to why they have become more and more popular in recent years.

Read More

Why Emails Lists Are Still A Huge Assets for Retailers

4 minutes read

Email lists aren’t dead. While it’s not a new marketing channel and open rates have been diminishing, email lists are still highly strategic for most retailers. Furthermore, an increasing number of retailers are using their own email lists to get greater insight on their customers through email surveys, a quick and less expensive manner of reaching consumers.

Read More